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~subject:"Computer industry"
~subject:"Consumer behaviour"
~subject:"Erfolgsfaktor"
~type_genre:"Aufsatz in Zeitschrift"
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1
Does buyer-seller personality match enhance impulsive buying? : a green marketing context
Wang, Xuhui
;
Tauni, Muhammad Zubair
;
Zhang, Qilin
;
Ali, Ayaz
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 436-446
Persistent link: https://www.econbiz.de/10012483479
Saved in:
2
Let the music play or not : the influence of background music on consumer behavior
Andersson, Pernille K.
;
Kristensson, Per
;
Wästlund, Erik
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 553-560
Persistent link: https://www.econbiz.de/10009655509
Saved in:
3
Knowledge-base and online self-service
Hsu, Sonya H. Y.
;
Balasubramanian, Siva Kumar
;
Thakur, …
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10009299530
Saved in:
4
Customer acceptance of RFID technology : evidence from the German electronic retail sector
Müller-Seitz, Gordon
;
Dautzenberg, Kirsti
;
Creusen, Utho
; …
- In:
Journal of retailing and consumer services
16
(
2009
)
1
,
pp. 31-39
Persistent link: https://www.econbiz.de/10003803127
Saved in:
5
Why do consumers buy extended service contracts?
Chen, Tao
;
Kalra, Ajay
;
Sun, Baohong
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 611-623
Persistent link: https://www.econbiz.de/10003919309
Saved in:
6
The impact of e-business infusion on channel coordination, conflict and reseller performance
Osmonbekov, Talai
;
Bello, Daniel C.
;
Gilliland, David I.
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 778-784
Persistent link: https://www.econbiz.de/10003893189
Saved in:
7
Online-Marketing in der Computerbranche : eine empirische Bestandsaufnahme
Fritz, Wolfgang
;
Kerner, Manfred
;
Könnecke, Stefan
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10001251273
Saved in:
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