//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~subject:"Direktmarketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
~type_genre:"Glossary included"
~type_genre:"Handbuch"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Direktmarketing
Online-Marketing
1,409
Internet marketing
1,396
Internationales Marketing
1,010
International marketing
1,009
Werbung
825
Advertising
803
Deutschland
788
Germany
780
Werbewirkung
656
Advertising effects
649
Theorie
568
Theory
568
Konsumentenverhalten
531
Social Web
530
Social web
530
Marketingmanagement
516
Marketing management
515
Brand management
368
Markenführung
368
Direct marketing
338
Mobile Marketing
331
Mobile marketing
331
USA
300
United States
298
Beziehungsmarketing
265
Relationship marketing
265
Electronic Commerce
251
E-commerce
239
Werbeplanung
232
Advertising planning
228
Psychology of advertising
221
Werbepsychologie
221
Internet
213
Marketing
208
Welt
198
Werbewirtschaft
198
World
198
Advertising industry
196
more ...
less ...
Online availability
All
Undetermined
119
Free
8
Type of publication
All
Article
739
Book / Working Paper
99
Type of publication (narrower categories)
All
Aufsatz im Buch
Bibliografie enthalten
Glossary included
Handbuch
Mehrbändiges Werk
Article in journal
7,028
Aufsatz in Zeitschrift
7,028
Book section
739
Graue Literatur
489
Non-commercial literature
489
Hochschulschrift
375
Arbeitspapier
315
Working Paper
315
Thesis
294
Collection of articles of several authors
189
Sammelwerk
189
Aufsatzsammlung
103
Konferenzschrift
75
Conference paper
67
Konferenzbeitrag
67
Bibliography included
66
Lehrbuch
59
Case study
56
Fallstudie
56
Textbook
51
Ratgeber
44
Guidebook
40
Conference proceedings
35
Collection of articles written by one author
28
Sammlung
28
Handbook
21
Reprint
21
Amtsdruckschrift
15
Government document
15
Forschungsbericht
10
Market information
10
Marktinformation
10
Glossar enthalten
9
Systematic review
8
Übersichtsarbeit
8
Fallstudiensammlung
6
more ...
less ...
Language
All
English
504
German
334
Undetermined
1
Author
All
Mann, Andreas
14
Diehl, Sandra
10
Weinberg, Peter
8
Esch, Franz-Rudolf
6
Krafft, Manfred
6
Kreutzer, Ralf T.
6
Link, Jörg
6
Schwarz, Torsten
6
Spiller, Achim
6
Belz, Christian
5
Holland, Heinrich
5
Häusler, Eduard
5
Peters, Kay
5
Terlutter, Ralf
5
Dallmer, Heinz
4
Foley, Linda M.
4
Gierl, Heribert
4
Karjaluoto, Heikki
4
Künzler, Hans-Peter
4
Mueller, Barbara
4
Oggenfuss, Christoph
4
Zühlsdorf, Anke
4
Barringer, Jochen
3
Bauer, Hans H.
3
Bulander, Rebecca
3
Dahlhoff, Hans-Dieter
3
Diller, Hermann
3
Gröppel-Klein, Andrea
3
Hampel, Stefan
3
Hauser, William J.
3
Helmke, Stefan
3
Hesse, Jürgen
3
Kuhnert, Heike
3
Kölmel, Bernhard
3
Langner, Tobias
3
Mukherjee, Avinandan
3
Petersen, Anita
3
Purper, Guido
3
Schmidberger, Martin
3
Uebel, Matthias
3
more ...
less ...
Institution
All
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Rheinische Friedrich-Wilhelms-Universität Bonn / Institut für Agrarpolitik, Marktforschung und Wirtschaftssoziologie
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Universität Hamburg
1
Published in...
All
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
21
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
12
International advertising and communication : current insights and empirical findings
9
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
8
Europäische Hochschulschriften / 5
8
International direct marketing : principles, best practices, marketing facts
8
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
8
Digital advertising : theory and research
7
Cross-cultural and critical perspectives on brands
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Green advertising and the reluctant consumer
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
5
Konsum und Verhalten
5
Cracking the code : leveraging consumer psychology to drive profitability
4
Cutting edge international research
4
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
4
Direct marketing
4
Handbook of research on mobile marketing management
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
4
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
The Sage handbook of advertising
4
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
3
Advertising, promotion, and new media
3
Brand management in emerging markets : theories and practice
3
Celebrity, convergence and transformation
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Enhancing knowledge development in marketing ; Vol. 21
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Ernährung, Kultur, Lebensqualität : Wege regionaler Nachhaltigkeit
3
From Little's law to marketing science : essays in honor of John D.C. Little
3
Global advertising practice in a borderless world
3
more ...
less ...
Source
All
ECONIS (ZBW)
838
Showing
1
-
10
of
838
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
are more and more gaining popularity. So far there is only little scientific research on the
advertising
effectiveness of …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
2
How to communicate sustainability in tourism : examining value-based drivers for
advertising
effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
3
Cross-media
advertising
in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
4
Understanding irresponsibility in digital
advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
5
Unethical
advertising
techniques and their impact on consumer shopping habits
Domadenik, Žiga
;
Tomažič, Tina
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 91-111)
.
2024
Persistent link: https://www.econbiz.de/10014519835
Saved in:
6
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
7
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
8
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
9
Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
Saved in:
10
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->