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~subject:"Consumer behaviour"
~subject:"Marketing"
~subject:"Tourism marketing"
~type_genre:"Fallstudie"
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Search: subject_exact:"Teilmarkt"
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Consumer behaviour
Marketing
Tourism marketing
Market segmentation
46
Marktsegmentierung
46
USA
8
United States
8
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7
Business-to-business marketing
7
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7
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7
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6
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Fallstudie
Article in journal
544
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544
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38
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Elektronischer Datenträger als Beilage
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7
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Biran, Avital
1
Dioko, Leonardo A. N.
1
Fong, Hoc N.
1
Greene, Henry
1
Greene, Shanti
1
Lo, Ada S. Y.
1
Matthies, Henrik Bernd Karl
1
Meyer, Jan Christoph
1
Nuttavuthisit, Krittinee
1
Nybakk, Erlend
1
Poria, Yaniv
1
Reichel, Arie
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So, Siu-ian A.
1
Tan, Amy Y. F.
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Vennesland, Birger
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RWTH Aachen
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Edition Wissenschaft - Apprimus
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
Progress in tourism marketing
1
Schriftenreihe Rationalisierung
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
8
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1
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
2
Second-home owners' intention to purchase nature-based tourism activity products : a Norwegian case study
Tangeland, Torvald
;
Vennesland, Birger
;
Nybakk, Erlend
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 364-376
Persistent link: https://www.econbiz.de/10009736167
Saved in:
3
Attracting divergent segments to a destination : assessing segment compatibility by activities sought ; a case study of Macao
So, Siu-ian A.
;
Dioko, Leonardo A. N.
;
Fong, Hoc N.
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
4
,
pp. 341-357
Persistent link: https://www.econbiz.de/10009673750
Saved in:
4
Consumption and marketing : the Asian perspectives and practices
Nuttavuthisit, Krittinee
-
2011
Persistent link: https://www.econbiz.de/10009622661
Saved in:
5
Hybride Supply Chains
Meyer, Jan Christoph
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009130780
Saved in:
6
Enhancing segmentation systems
Greene, Henry
;
Greene, Shanti
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 298-311
Persistent link: https://www.econbiz.de/10003798088
Saved in:
7
A benefit-based approach to market segmentation : a case study of an American specialty coffeehouse chain in Hong Kong
Tan, Amy Y. F.
;
Lo, Ada S. Y.
- In:
Journal of hospitality & tourism research : JHTR ; the …
32
(
2008
)
3
,
pp. 342-362
Persistent link: https://www.econbiz.de/10003747984
Saved in:
8
Using the experientially based approach to segment heritage site visitors
Biran, Avital
;
Poria, Yaniv
;
Reichel, Arie
- In:
Progress in tourism marketing
,
(pp. 133-146)
.
2006
Persistent link: https://www.econbiz.de/10003538550
Saved in:
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