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~subject:"Consumer behaviour"
~subject:"Mobile application"
~subject:"Social Web"
~subject:"Virtuelle Realität"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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ECONIS (ZBW)
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Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
2
Gaming, esports, and Spanish consumer behavior
Matías Batalla, David de
;
López Tenorio, Pablo José
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 304-320)
.
2024
Persistent link: https://www.econbiz.de/10014519932
Saved in:
3
Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
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4
Marketing to gamers : the effects of video game streams on consumer attitudes and behaviors
Foster, Lisa Brianne
;
Dunn, Robert Andrew
- In:
Digital marketing strategies and models for competitive …
,
(pp. 160-186)
.
2020
Persistent link: https://www.econbiz.de/10012231314
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5
Augmented reality and franchising : the evolution of media mix through Invizimals
Pérez-Gómez, Miguel Ángel
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 90-102)
.
2020
Persistent link: https://www.econbiz.de/10012234762
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6
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
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7
Examining perceived value influence mobile game addiction : a case of Turkish young adults
Yildirim, Seda
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 133-152)
.
2020
Persistent link: https://www.econbiz.de/10012242900
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8
External and internal factors of mobile games adoption in Indonesia
Indrawati
;
Gaffar, M. R.
;
Pillai, S. K. B.
- In:
Digital economy for customer benefit and business …
,
(pp. 64-70)
.
2020
Persistent link: https://www.econbiz.de/10012228101
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9
Co-creation in the video game industry through membership in virtual communities
Laksana, Aldi Putra
;
Balqiah, Tengku Ezni
;
Astuti, …
- In:
Emerging issues in economics of development, business …
,
(pp. 193-209)
.
2020
Persistent link: https://www.econbiz.de/10012419470
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10
Working behind playing : tamed fan labour and its stabilizing function in the Chinese mobile gaming fan community
Fai, Boris Pun Lok
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 224-243)
.
2018
Persistent link: https://www.econbiz.de/10011764856
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