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~subject:"Consumer behaviour"
~subject:"Netzwerkökonomik"
~subject:"Social Web"
~subject:"Virtuelle Realität"
~type_genre:"Article in journal"
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Consumer behaviour
Netzwerkökonomik
Social Web
Virtuelle Realität
Computerspiel
786
Video game
786
Konsumentenverhalten
238
Game theory
176
Spieltheorie
176
Social web
132
Internet marketing
120
Online-Marketing
120
Advertising effects
109
Werbewirkung
109
Advertising
76
Werbung
76
Virtual reality
69
Experiment
65
Brand management
59
Markenführung
59
USA
59
United States
59
Brand image
54
Markenimage
54
Innovation
45
Internet
41
Children
40
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40
Network economics
40
Online retailing
39
Online-Handel
39
Video games
38
Gamification
37
Beziehungsmarketing
36
Relationship marketing
36
Innovation management
35
Innovationsmanagement
35
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35
Product placement
35
E-commerce
34
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Sreejesh, S.
8
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
5
Dwyer, Brendan
5
Ghosh, Tathagata
4
Kim, Yongjae
4
Reijmersdal, Eva A. van
4
Teng, Ching-I
4
Terlutter, Ralf
4
Yoo, Byungjoon
4
Buchanan-Oliver, Margo
3
Chen, Huan
3
Evans, Nathaniel J.
3
Hennig-Thurau, Thorsten
3
Houston, Mark B.
3
Hwang, Yongjin
3
Kim, Sang Jin
3
Ko, Yong Jae
3
Papagiannidis, Savvas
3
Rozendaal, Esther
3
Seo, Yuri
3
Abrate, Graziano
2
Backhaus, Klaus
2
Badrinarayanan, Vishag A.
2
Barnes, Stuart
2
Barsky, Jonathan
2
Bassiouni, Dina H.
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Bellman, Steven
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Buijzen, Moniek
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Castronova, Edward
2
Cauberghe, Veroline
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Chiou, Jyh-shen
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Choi, Jeonghye
2
Chovancová, Miloslava
2
Dardis, Frank E.
2
Davis, Robert
2
Dens, Nathalie
2
Drayer, Joris
2
Fam, Kim Shyan
2
Flavián Blanco, Carlos
2
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Journal of business research : JBR
15
Technological forecasting & social change : an international journal
11
Young consumers : insight and ideas for responsible marketers
11
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of consumer behaviour : an international research review
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Information systems research : ISR
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of retailing and consumer services
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing communications
6
Journal of management information systems : JMIS
5
Journal of marketing
5
Psychology & marketing
5
Electronic commerce research
4
Electronic commerce research and applications
4
European Sport management quarterly : ESMQ
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic commerce : IJEC
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management information systems : mis quarterly
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Electronic markets : the international journal on networked business
3
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of industrial organization
3
International journal of internet marketing and advertising : IJIMA
3
International journal of retail & distribution management
3
International journal of technology marketing : IJTMkt
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
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ECONIS (ZBW)
369
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81
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81
League of Legends or World of Warcraft? : the effect of political ideology on consumers game choice
Ho, Cony M.
- In:
Journal of consumer marketing
39
(
2022
)
3
,
pp. 257-266
Persistent link: https://www.econbiz.de/10013398144
Saved in:
82
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
83
Changes in user experience and satisfaction as media technology evolves : the reciprocal relationship between video games and video game-related media
Chang, Jiyoon
;
Lee, Daeho
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013252573
Saved in:
84
Simple games for teaching economics online
Hong, Bei
- In:
Advances in economics education
1
(
2022
),
pp. 66-86
Persistent link: https://www.econbiz.de/10014535200
Saved in:
85
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
86
Does playing a video game really result in improvements in psychological well-being in the era of COVID-19?
Kim, Min-Seong
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581926
Saved in:
87
The online attention game for digital identity education : an exploratory study
Obana, Tadao
;
Takubo, Miha
;
Orito, Yohko
;
Murata, Kiyoshi
; …
- In:
The review of socionetwork strategies
15
(
2021
)
1
,
pp. 251-276
Persistent link: https://www.econbiz.de/10012584013
Saved in:
88
Sequential effects of indirect, direct, and virtual sport experiences on consumer learning
Kim, Yongjae
;
Lee, Seungbum
;
Lee, Younghan
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10012667344
Saved in:
89
Sponsoring esports to improve brand image
Freitas, Bruno Duarte Abreu
;
Contreras-Espinosa, Ruth Sofia
- In:
Scientific Annals of Economics and Business
67
(
2020
)
4
,
pp. 495-515
Persistent link: https://www.econbiz.de/10012668053
Saved in:
90
Virtual pets want to travel : engaging visitors, creating excitement
Thirumaran, K.
;
Chawla, Shailey
;
Dillon, Roberto
; …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012631601
Saved in:
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