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~subject:"Consumer behaviour"
~subject:"Public relations"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Public relations
Viral marketing
Web 2.0 technologies
648
Web 2.0-Technologien
648
Social Web
417
Social web
417
Online-Marketing
141
Internet marketing
140
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106
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105
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78
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77
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66
social media
65
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63
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57
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55
Knowledge transfer
52
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52
USA
46
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45
Beziehungsmarketing
42
Relationship marketing
42
Virales Marketing
41
Internal communication
38
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38
Deutschland
37
Germany
37
Web 2.0
36
E-commerce
34
Electronic Commerce
34
Holiday behaviour
32
Urlaubsverhalten
32
Communication
30
Kommunikation
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China
27
Tourism
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Aufsatz in Zeitschrift
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144
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54
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22
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18
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Colliander, Jonas
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Cray, David
2
Dewan, Sanjeev
2
Doyle, James D.
2
Fernández-Cardador, Pedro
2
Gretzel, Ulrike
2
Hernández-García, Ángel
2
Heslop, Louise A.
2
Hu, Nan
2
Hwang, Taewon
2
Iglesias-Pradas, Santiago
2
Kim, Jongheon
2
Komodromos, Marcos
2
Lee, Sang M.
2
Liu, Ling
2
Ramaprasad, Jui
2
Ramirez, Alex
2
Trimi, Silvana
2
Zhang, Kem Z. K.
2
Abu-Shanab, Emad
1
Acharya, Ashish
1
Agarwal, Nitin
1
Agerdal-Hjermind, Annette
1
Aggarwal, Rohit
1
Ahuja, Vandana
1
Akcura, Tolga
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Akturan, Ulun
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Al-Dwairi, Radwan
1
Ali, Moazzam
1
Aljukhadar, Muhammad
1
Altinkemer, Kemal
1
Araujo, Theo
1
Armenakyn, Anahit
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1
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1
Ballantine, Paul W.
1
Bandeli, Kiran Kumar
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Bansal, Sanjeev
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Barnes, Stuart J.
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International journal of information technology and management : IJITM
8
Journal of marketing management : MM
5
Corporate communications : an international journal
4
Information systems research : ISR
4
Journal of fashion marketing and management
4
Journal of business research : JBR
3
Journal of communication management : an international journal
3
Journal of electronic commerce research : JECR
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of travel and tourism marketing
3
Psychology & marketing
3
Corporate reputation review : an international journal
2
Global business review
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of internet marketing and advertising : IJIMA
2
International journal of wine business research : IJWBR
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
Journal of marketing analytics : JMA
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Management information systems : mis quarterly
2
Management research review
2
Marketing intelligence & planning
2
Paradigm : the journal of Institute of Management Technology
2
Tourism management perspectives : TMP
2
Accounting, auditing & accountability journal
1
Arts and the market
1
Business horizons
1
Computational & mathematical organization theory
1
Die Betriebswirtschaft : DBW
1
Economics : digitale Ökonomie und struktureller Wandel
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
EuroMed journal of business
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ECONIS (ZBW)
144
Showing
11
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20
of
144
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11
"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada
;
Lo Presti, Letizia
;
Marino, Vittoria
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
Saved in:
12
Influence of social media marketing in youth consumer buying behavior in Nepal
Acharya, Ashish
- In:
Nepalese journal of economics : a publication of …
7
(
2022
)
2
,
pp. 109-120
Persistent link: https://www.econbiz.de/10014320733
Saved in:
13
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
14
Investigating digital storytelling for the creation of positively engaging digital content
Nicoli, Nicholas
;
Henriksen, Kine
;
Komodromos, Marcos
; …
- In:
EuroMed journal of business
17
(
2022
)
2
,
pp. 157-173
Persistent link: https://www.econbiz.de/10013362435
Saved in:
15
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
Saved in:
16
Analyzing the role of media orchestration in conducting disinformation campaigns on blogs
Bandeli, Kiran Kumar
;
Agarwal, Nitin
- In:
Computational & mathematical organization theory
27
(
2021
)
2
,
pp. 134-160
Persistent link: https://www.econbiz.de/10012543116
Saved in:
17
Why would I share? : the intention to use blogs for knowledge sharing according to gender, experience, and cultural differences
Shang, Yanyan
;
Harb, Yousra
- In:
International journal of knowledge management : IJKM ; …
17
(
2021
)
3
,
pp. 68-87
Persistent link: https://www.econbiz.de/10012606851
Saved in:
18
Neuromarketing, ethics, and regulation : an exploratory analysis of consumer opinions and sentiment on blogs and social media
Luna-Nevarez, C.
- In:
Journal of consumer policy : consumer issues in law, …
44
(
2021
)
4
,
pp. 559-583
Persistent link: https://www.econbiz.de/10012655616
Saved in:
19
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
20
Manipulating temporal cues and message concreteness for deal communication : a study on microblogging site
Liu, Yi
- In:
Journal of global information management : an official …
28
(
2020
)
2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012304206
Saved in:
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