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~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"USA"
~subject:"Virtuelle Realität"
~type_genre:"Aufsatz im Buch"
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Transforming gaming and computer simulation technologies across industries
7
Virtual worlds and e-commerce : technologies and applications for building customer relationships
4
Computer-mediated marketing strategies : social media and online brand communities
2
Information communication technologies and emerging business strategies
2
Production and manufacturing system management : coordination approaches and multi-site planning
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The Routledge companion to digital consumption
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Advertising and violence : concepts and perspectives
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Commercial transactions in the virtual world : issues and opportunities
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Computer games as educational and management tools : uses and approaches
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Corporate social responsibility in the digital age
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Digital innovations for customer engagement, management, and organizational improvement
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Digital marketing strategies and models for competitive business
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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Emerging issues in economics of development, business and finance
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Engaging consumers through branded entertainment and convergent media
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Enhancing knowledge development in marketing ; Vol. 21
1
Exploring the rise of fandom in contemporary consumer culture
1
Handbook of industry studies and economic geography
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Handbook of research on leveraging consumer psychology for effective customer engagement
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Handbook on the economics of the media
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Interkulturelle Kooperation : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 6. und 7. Oktober 2005 in Greifswald
1
Leveraging consumer behavior and psychology in the digital economy
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Managing business in a multi-channel world : success factors for e-business
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Neo-simulation and gaming toward active learning
1
New Developments in Online Marketing
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Organizations and social networking : utilizing social media to engage consumers
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
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Politics vs. economics : consequences and economic challenges for the East-West partnership
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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Social media and crisis communication
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Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
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Synthetic worlds : emerging technologies in education and economics
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Gaming, esports, and Spanish consumer behavior
Matías Batalla, David de
;
López Tenorio, Pablo José
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 304-320)
.
2024
Persistent link: https://www.econbiz.de/10014519932
Saved in:
2
Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
3
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
4
Marketing to gamers : the effects of video game streams on consumer attitudes and behaviors
Foster, Lisa Brianne
;
Dunn, Robert Andrew
- In:
Digital marketing strategies and models for competitive …
,
(pp. 160-186)
.
2020
Persistent link: https://www.econbiz.de/10012231314
Saved in:
5
Augmented reality and franchising : the evolution of media mix through Invizimals
Pérez-Gómez, Miguel Ángel
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 90-102)
.
2020
Persistent link: https://www.econbiz.de/10012234762
Saved in:
6
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
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7
Examining perceived value influence mobile game addiction : a case of Turkish young adults
Yildirim, Seda
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 133-152)
.
2020
Persistent link: https://www.econbiz.de/10012242900
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8
Co-creation in the video game industry through membership in virtual communities
Laksana, Aldi Putra
;
Balqiah, Tengku Ezni
;
Astuti, …
- In:
Emerging issues in economics of development, business …
,
(pp. 193-209)
.
2020
Persistent link: https://www.econbiz.de/10012419470
Saved in:
9
Educational gamification : challenges to overcome and to enjoy
Harviainen, J. Tuomas
;
Meriläinen, Mikko
- In:
Neo-simulation and gaming toward active learning
,
(pp. 553-560)
.
2019
Persistent link: https://www.econbiz.de/10012130513
Saved in:
10
Living in a virtual reality : anime and manga fandom
Zeng, Chengyan
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 244-253)
.
2018
Persistent link: https://www.econbiz.de/10011764857
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