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~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Verbraucher"
~type_genre:"Book section"
~type_genre:"Glossary included"
~type_genre:"Guidebook"
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Consumer behaviour
Social Web
Verbraucher
Werbung
749
Advertising
735
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142
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142
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85
Internet marketing
80
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80
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29
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24
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24
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Diehl, Sandra
3
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2
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2
Mayzlin, Dina
2
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2
Rucker, Derek D.
2
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2
Terlutter, Ralf
2
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2
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1
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1
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1
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1
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1
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1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
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1
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1
Alryalat, Mohammad Abdallah Ali
1
Arora, Anshu
1
Aslaner, Ahmet Gökc̦e
1
Aslaner, Duygu Aydın
1
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1
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1
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1
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1
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1
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Green advertising and the reluctant consumer
4
Advertising, promotion, and new media
3
Cutting edge international research
3
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
3
Social and environmental issues in advertising
3
The Sage handbook of advertising
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Advertising theory
2
Challenges in an age of dis-engagement
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Explorations in critical studies of advertising
2
International marketing ; Vol. 2
2
Public relations and advertising theories : concepts and practices
2
The advertising and consumer culture reader
2
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
2
Wert und Werte der Marketing-Kommunikation
2
Zur Verantwortung von Unternehmen und Konsumenten
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Advances in electronic marketing
1
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising in new formats and media : current research and implications for marketers
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Application of gaming in new media marketing
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Bittere Arznei : Wirtschaftsethik und Ökonomik der pharmazeutischen Industrie
1
Building organizational resilience with neuroleadership
1
Communicating corporate social responsibility : perspectives and practice
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Consumer Australia : historical perspectives
1
Consumer psychology in a social media world
1
Designing and communicating experience
1
Developing relationships, personalization, and data herald in marketing 5.0
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Enhancing knowledge development in marketing ; Vol. 21
1
Entrepreneurship, growth and economic integration : a linkage
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Global business value innovations : building innovation capabilities for business strategies
1
Handbook of research on business social networking ; Vol. 2
1
Handbook of research on international advertising
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ECONIS (ZBW)
105
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1
Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
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2
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
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3
Das centenaire chevronné : zur digitalen Markenkommunikation bei Citroën (oder Zitrön?)
Heinemann, Sabine
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 229-246)
.
2023
Persistent link: https://www.econbiz.de/10014435292
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4
Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
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5
Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas
;
Brutto, Amanda
;
Nippa, Michael
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 239-272)
.
2023
Persistent link: https://www.econbiz.de/10014322032
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6
New parents, new shopping habits? : CSR knowledge, CSR cues, and baby product advertisements
Paiker, Marie
;
Lienbacher, Eva
;
Vallaster, Christine
- In:
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : …
,
(pp. 48-66)
.
2023
Persistent link: https://www.econbiz.de/10014521400
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7
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
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8
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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9
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
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10
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
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