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~subject:"Consumer behaviour"
~subject:"Strategic management"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
~type_genre:"Case study"
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Consumer behaviour
Strategic management
Unternehmenserfolg
Werbung
Marketing management
432
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432
Marketing
93
Deutschland
76
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74
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42
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149
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149
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114
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114
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87
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75
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58
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58
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53
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52
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30
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Piercy, Nigel
3
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2
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2
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2
Blakeman, Robyn
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Brennan, Ross
2
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2
Cravens, David W.
2
Garneau, Paul
2
Abuelmaatti, Aisha
1
Al-Oun, Salem
1
Ang, Lawrence
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Backhaus, Klaus
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1
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1
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Journal of marketing communications
3
European journal of marketing : EJM
2
Management decision : MD
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Building corporate identity, image and reputation in the digital era
1
Corporate social responsibility in the global business world
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
1
Edition Horizont
1
Fallstudien zur Unternehmensführung
1
Gabler Edition Wissenschaft / Entrepreneurship
1
Handbook of Islamic marketing
1
Harvard business review : HBR
1
International journal of globalisation and small business : IJGSB
1
Journal of business case studies
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of targeting, measurement and analysis for marketing
1
Keeping strategy on track
1
Market orientation : transforming food and agribusiness around the customer
1
McGraw-Hill
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Strategic market creation : a new perspective on marketing and innovation management
1
The changing face of Vietnamese management
1
Woodhead Publishing series in consumer science and strategic marketing
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ECONIS (ZBW)
52
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41
Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
Saved in:
42
So gewinnt der Mittelstand! : die Erfolgsmethode kleiner und mittlerer Unternehmen (und was die großen von ihr lernen können)
Rickes, Sven
;
Hassell, Julian von
;
Hassell, Julian von
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003423596
Saved in:
43
Strategic retail management : text and international cases
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003400530
Saved in:
44
Case studies on MNCs in India
2007
Persistent link: https://www.econbiz.de/10003710735
Saved in:
45
Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
Saved in:
46
Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
Saved in:
47
Passion : der differenzierende Erfolgsfaktor mit Zukunft
Kreutzer, Ralf T.
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 49-77)
.
2007
Persistent link: https://www.econbiz.de/10003595050
Saved in:
48
Contemporary strategic marketing
Brennan, Ross
;
Baines, Paul
;
Garneau, Paul
;
Vos, Lynn
-
2007
-
2nd ed.
Persistent link: https://www.econbiz.de/10003522586
Saved in:
49
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
50
Contemporary strategic marketing
Brennan, Ross
;
Baines, Paul
;
Garneau, Paul
-
2002
Persistent link: https://www.econbiz.de/10001679760
Saved in:
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