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~subject:"Consumer behaviour"
~subject:"Target group"
~subject:"Verbraucher"
~type:"article"
~type_genre:"Book section"
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Consumer behaviour
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Green advertising and the reluctant consumer
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The Sage handbook of advertising
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Advertising theory
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Explorations in critical studies of advertising
2
International marketing ; Vol. 2
2
Public relations and advertising theories : concepts and practices
2
Social and environmental issues in advertising
2
Testimonial advertising in the American marketplace : emulation, identity, community
2
Zur Verantwortung von Unternehmen und Konsumenten
2
A master class in brand planning : the timeless works of Stephen King
1
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1
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1
Advances in electronic marketing
1
Advertising in developing and emerging countries : the economic, political and social context
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
BWL-Wissen zur Existenzgründung
1
Bittere Arznei : Wirtschaftsethik und Ökonomik der pharmazeutischen Industrie
1
Building organizational resilience with neuroleadership
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Challenges in an age of dis-engagement
1
Communicating corporate social responsibility : perspectives and practice
1
Consumer Australia : historical perspectives
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Critical marketing : defining the field
1
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Designing and communicating experience
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Enhancing knowledge development in marketing ; Vol. 21
1
Entrepreneurship, growth and economic integration : a linkage
1
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on international advertising
1
Handbook on ethics and marketing
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Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
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Reflection of the youth social problems in Russian social advertising
Afanasyeva, Tatiana
;
Torgunakova, Elena
;
Torgunakov, Evgeniy
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 115-122)
.
2024
Persistent link: https://www.econbiz.de/10014577993
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Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
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4
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
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5
Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
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Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas
;
Brutto, Amanda
;
Nippa, Michael
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 239-272)
.
2023
Persistent link: https://www.econbiz.de/10014322032
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New parents, new shopping habits? : CSR knowledge, CSR cues, and baby product advertisements
Paiker, Marie
;
Lienbacher, Eva
;
Vallaster, Christine
- In:
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : …
,
(pp. 48-66)
.
2023
Persistent link: https://www.econbiz.de/10014521400
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Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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10
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
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