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~subject:"Consumer behaviour"
~subject:"Theorie"
~subject:"USA"
~type_genre:"Conference proceedings"
~type_genre:"Mikroform"
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
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2013
Persistent link: https://www.econbiz.de/10009769351
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2
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
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4
Sportsponsoring - Analyse und theoretische Erklärungskonzepte der internen Wirkungsdimension : eine empirische Untersuchung am Beispiel der Bayer AG, Leverkusen
Vossen, Andrea
-
2002
-
[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10001666544
Saved in:
5
Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris
-
1969
Persistent link: https://www.econbiz.de/10002004965
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