//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~subject:"USA"
~type_genre:"Conference proceedings"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
USA
Advertising effects
10
Werbewirkung
10
Werbung
7
Advertising
5
Advertising industry
3
Deutschland
3
Germany
3
Konsumentenverhalten
3
Welt
3
Werbewirtschaft
3
World
3
Marketing
2
Psychology of advertising
2
Werbepsychologie
2
06.03.1986
1
07.03.1985
1
1900-2000
1
Advertising media
1
Advertising planning
1
Brand management
1
Cultural history
1
Event marketing
1
Event-Marketing
1
Geschichte 1900-2000
1
Internet marketing
1
Kulturgeschichte
1
Markenführung
1
Markenpolitik
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
OECD countries
1
OECD-Staaten
1
Online-Marketing
1
Sozialgeschichte 1900-2000
1
Target group
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Conference proceedings
Article in journal
3,062
Aufsatz in Zeitschrift
3,062
Graue Literatur
175
Non-commercial literature
175
Aufsatz im Buch
169
Book section
169
Arbeitspapier
127
Working Paper
127
Hochschulschrift
111
Thesis
88
Conference paper
25
Konferenzbeitrag
25
Collection of articles of several authors
20
Sammelwerk
20
Collection of articles written by one author
10
Sammlung
10
Aufsatzsammlung
9
Case study
9
Fallstudie
9
Lehrbuch
8
Textbook
7
Reprint
6
Konferenzschrift
5
Bibliografie enthalten
4
Bibliography included
4
Amtsdruckschrift
3
Government document
3
Systematic review
2
Übersichtsarbeit
2
Forschungsbericht
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Mikroform
1
No longer published / No longer aquired
1
Ratgeber
1
more ...
less ...
Language
All
English
3
Author
All
Diehl, Sandra
1
Rosengren, Sara
1
Swett, Pamela E.
1
Wiesen, S. Jonathan
1
Zatlin, Jonathan R.
1
Institution
All
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Published in...
All
Advances in advertising research
1
Springer Gabler Research
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
2
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->