//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~subject:"Verbraucher"
~type:"article"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Verbraucher
Werbung
718
Advertising
713
Advertising effects
151
Werbewirkung
151
Konsumentenverhalten
89
Internet marketing
81
Online-Marketing
81
USA
66
United States
66
Deutschland
63
Germany
60
Marketing management
57
Marketingmanagement
57
Theorie
51
Theory
51
Brand management
46
Markenführung
46
Marketing
32
Public relations
31
Öffentlichkeitsarbeit
31
Psychology of advertising
30
Werbepsychologie
30
Target group
29
Zielgruppe
29
Social Web
23
Social web
23
Advertising industry
22
Werbewirtschaft
22
Brand
20
Markenartikel
20
Advertising planning
17
Communication
17
Kommunikation
17
Werbeplanung
17
Brand image
16
Markenimage
16
Media industries
16
Mediensektor
16
India
15
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Book section
Konferenzbeitrag
Article in journal
2,074
Aufsatz in Zeitschrift
2,074
Aufsatz im Buch
85
Conference paper
12
Reprint
4
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Conference proceedings
1
Konferenzschrift
1
Rezension
1
more ...
less ...
Language
All
English
83
German
9
Author
All
Diehl, Sandra
3
Iperen, Rudolf-Jan van
2
Mayzlin, Dina
2
Rucker, Derek D.
2
Stafford, Marla Royne
2
Terlutter, Ralf
2
Tiedtke, Daniela
2
Abu-Ghosh, Dina Hesham
1
Adaval, Rashmi
1
Ahrens, Kornelia
1
Aichner, Thomas
1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Alalwan, Ali Abdallah
1
Albright, Julie M.
1
Alryalat, Mohammad Abdallah Ali
1
Aslaner, Ahmet Gökc̦e
1
Aslaner, Duygu Aydın
1
Averill, Nicole
1
Aydın, Gülșah
1
Beghin, John C.
1
Begole, Bo
1
Belk, Russell W.
1
Berens, Guido A. J. M.
1
Bevans, Michael
1
Bhat, Subodh
1
Bing, Michael Tiong Hock
1
Biocca, Frank
1
Bitsani, Evgenia
1
Bodunde, Ikeola J.
1
Booms, Martin
1
Boyland, Emma
1
Bradford, W. David
1
Brock, Meagan
1
Brock, Timothy C.
1
Bronner, Fred
1
Brooks, Charles M.
1
Brutto, Amanda
1
Bóveda-Lambie, Adriana M.
1
Cardoso, Ana Sofia Monteiro
1
more ...
less ...
Published in...
All
Green advertising and the reluctant consumer
4
Advertising, promotion, and new media
3
International journal of advertising : the quarterly review of marketing communications
3
The Sage handbook of advertising
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Cutting edge international research
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Explorations in critical studies of advertising
2
International marketing ; Vol. 2
2
Journal of business research : JBR
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Public relations and advertising theories : concepts and practices
2
Social and environmental issues in advertising
2
The advertising and consumer culture reader
2
Zur Verantwortung von Unternehmen und Konsumenten
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Advances in electronic marketing
1
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising theory
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Bittere Arznei : Wirtschaftsethik und Ökonomik der pharmazeutischen Industrie
1
Building organizational resilience with neuroleadership
1
Challenges in an age of dis-engagement
1
Communicating corporate social responsibility : perspectives and practice
1
Consumer Australia : historical perspectives
1
Designing and communicating experience
1
Enhancing knowledge development in marketing ; Vol. 21
1
Entrepreneurship, growth and economic integration : a linkage
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on international advertising
1
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
1
Improving decision making in real-time bidding
1
Innovative perspectives on corporate communication in the global world
1
Integrated marketing communication : creating spaces for engagement
1
Interpretive consumer research : paradigms, methodologies & applications
1
Introduction to business communication
1
Journal of Chinese economic and foreign trade studies
1
Kellogg on marketing
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
more ...
less ...
Source
All
ECONIS (ZBW)
92
Showing
1
-
10
of
92
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
Saved in:
2
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
3
Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
Saved in:
4
Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas
;
Brutto, Amanda
;
Nippa, Michael
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 239-272)
.
2023
Persistent link: https://www.econbiz.de/10014322032
Saved in:
5
New parents, new shopping habits? : CSR knowledge, CSR cues, and baby product advertisements
Paiker, Marie
;
Lienbacher, Eva
;
Vallaster, Christine
- In:
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : …
,
(pp. 48-66)
.
2023
Persistent link: https://www.econbiz.de/10014521400
Saved in:
6
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
7
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
8
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
9
Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.
;
Ohu, Eugene
- In:
Marketing Communications and Brand Development in …
,
(pp. 229-252)
.
2022
Persistent link: https://www.econbiz.de/10013274632
Saved in:
10
Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Logemann, Jan
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 208-231)
.
2022
Persistent link: https://www.econbiz.de/10013191962
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->