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~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"Non-commercial literature"
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Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.
;
Kiruthiga, V.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
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2
Does gamification affect customer brand engagement and brand value co-creation?
Baranidharan, S.
;
Sophia, J. Sharon
;
Mohan, Chippy
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 258-276)
.
2023
Persistent link: https://www.econbiz.de/10014414233
Saved in:
3
Determining the motives and behaviors of brand hate
Günaydin, Reyhan
;
Yıldız, Emel
- In:
Handbook of research on applied AI for international …
,
(pp. 474-498)
.
2021
Persistent link: https://www.econbiz.de/10012303519
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4
Understanding consumer perceptions in the digital environment
Hein, Sebastian
-
2021
Persistent link: https://www.econbiz.de/10012543212
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5
Affect and cognition in associative networks between brands
Witmaier, Alexander
-
2019
Persistent link: https://www.econbiz.de/10012173407
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6
Das EU-Bio-Logo : seine Wirkung nach fünf Jahren Marktpräsenz
Herm, Steffen
;
Möller, Jana
- In:
Marken- und Kommunikationscontrolling
,
(pp. 69-80)
.
2016
Persistent link: https://www.econbiz.de/10011573008
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7
The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten
- In:
Handbook of research on integrating social media into …
,
(pp. 73-87)
.
2015
Persistent link: https://www.econbiz.de/10011294616
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8
Empirische Erfassung des Markenwissens von Handelsmarken der Sportartikelbranche aus der Konsumentenperspektive : exemplarisch durchgeführt an der INTERSPORT-Eigenmarke PRO TOUCH
Plew, Manuel
- In:
Spezielle Aspekte des Sportmanagements : zur …
,
(pp. 5-63)
.
2014
Persistent link: https://www.econbiz.de/10010382817
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9
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
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10
Innovation in context : the effect of diminishing sensitivity, reference dependence, and goal orientation on consumer acceptance on new features
Love, Edwin
-
2008
Persistent link: https://www.econbiz.de/10011573175
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