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~subject:"Consumer behaviour"
~type_genre:"Glossary included"
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
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2011
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4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Grundlagen des Marketings
Russell, Edward
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2010
Persistent link: https://www.econbiz.de/10003906590
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
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2009
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3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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