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~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
5
Customer satisfaction
5
Konsumentenverhalten
5
Relationship marketing
5
Salespeople
5
Verkaufspersonal
5
Kundenzufriedenheit
4
Selling
3
Verkauf
3
In-role behaviour
2
Internal Marketing
2
Lieferantenmanagement
2
Out-of-role behaviour
2
South Korea
2
Supplier relationship management
2
Südkorea
2
Transaction costs
2
Transaktionskosten
2
Adaptive selling
1
Adaptive selling behavior
1
Adaptive selling behaviour
1
Alternative attractiveness
1
Arbeitsleistung
1
Arbeitszufriedenheit
1
Brand
1
Brand commitment
1
Brand coolness
1
Brand image
1
Brand loyalty
1
Brand management
1
Brand reputation
1
Brand trust
1
Communal brand connection
1
Competitive advantage
1
Confidence
1
Contractual completeness
1
Controlling
1
Cosmetics
1
Cosmetics industry
1
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English
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Amenuvor, Fortune Edem
5
Boateng, Henry
3
Yi, Ho Taek
3
Akasreku, Frank
1
Mensah, Kobby
1
Mensah, Kobby A.
1
Yeo, Chankoo
1
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Asia Pacific journal of marketing and logistics
2
Journal of financial services marketing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
5
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Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
2
Antecedents of adaptive selling behaviour : a study of the Korean cosmetic industry
Amenuvor, Fortune Edem
;
Yi, Ho Taek
;
Boateng, Henry
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 688-706
Persistent link: https://www.econbiz.de/10013163371
Saved in:
3
Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry
Amenuvor, Fortune Edem
;
Yi, Ho Taek
;
Boateng, Henry
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 800-816
Persistent link: https://www.econbiz.de/10013163381
Saved in:
4
The influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy
Mensah, Kobby
;
Amenuvor, Fortune Edem
- In:
Journal of financial services marketing
27
(
2022
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013390898
Saved in:
5
Examining the relationship between customer bonding, customer participation, and customer satisfaction
Yi, Ho Taek
;
Yeo, Chankoo
;
Amenuvor, Fortune Edem
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648843
Saved in:
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