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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
4
China
3
Advertising effects
2
Customer value
2
Marketing management
2
Marketingmanagement
2
Werbewirkung
2
Advertising
1
Brand image
1
Brand management
1
Cluster quality assessment
1
Comparative advertising
1
Comparison
1
Cultural identity
1
E-store image
1
Einzelhandel
1
Hypermarket
1
International competition
1
Internationaler Wettbewerb
1
Jugendliche
1
K-means method
1
Kulturelle Identität
1
Kundenwert
1
Ladengeschäft
1
Ladengestaltung
1
Markenführung
1
Markenimage
1
Market segmentation
1
Marketing communications
1
Marketing in China
1
Marketing strategy
1
Marktsegmentierung
1
Meinung
1
Online retailer
1
Online retailing
1
Online-Handel
1
Opinion
1
Perceived risk
1
Perceived value
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English
4
Author
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Chang, En Chi
3
Chang, En-chi
1
Chung, Christina
1
Luan, Bo
1
Muk, Alexander
1
Published in...
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Asia Pacific journal of marketing and logistics
2
Handbook of contemporary marketing in China : theories and practices
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
4
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1
The effects of comparative advertising on young consumers’ perceptions : cross-cultural comparison between the United States and Taiwan
Muk, Alexander
;
Chung, Christina
;
Chang, En Chi
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 100-122
Persistent link: https://www.econbiz.de/10011729468
Saved in:
2
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
3
Consumer market segmentation in China
Chang, En Chi
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 185-208)
.
2011
Persistent link: https://www.econbiz.de/10008987117
Saved in:
4
Chinese consumers' perception of hypermarket store image
Chang, En-chi
;
Luan, Bo
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 512-527
Persistent link: https://www.econbiz.de/10008738304
Saved in:
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