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Consumer behaviour
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Gordon, Brian S.
9
Yoshida, Masayuki
8
Gordon, Brian
4
Nakazawa, Makoto
4
Biscaia, Rui
2
Heere, Bob
2
James, Jeffrey D.
2
Jones, D. G. Brian
2
Statz, Keevan M.
2
Tadajewski, Mark
2
Bass, Jordan
1
Bobkowski, Piotr S.
1
Bogina, Austin C.
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Christian, Ron G.
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Delia, Elizabeth B.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Journal of sport management : the official journal of the North American Society of Sport Management
3
Corporate reputation review
1
International journal of sports marketing & sponsorship
1
Journal of consumer marketing
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Journal of marketing management : MM
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ECONIS (ZBW)
15
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1
Fan engagement behavior : validation of a theory-based scale
Yoshida, Masayuki
;
Biscaia, Rui
;
Uhrich, Sebastian
; …
- In:
Journal of sport management : the official journal of …
38
(
2023
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10014487033
Saved in:
2
Salute to service or salute to skepticism? : an empirical analysis of military members' perceptions of the NFL's military campaign
Statz, Keevan M.
;
Bogina, Austin C.
;
Schmult, Jennifer L.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 661-681
Persistent link: https://www.econbiz.de/10014381120
Saved in:
3
Lead by example : an exploration of the athlete brand as a role model
Taniyev, Olzhas
;
Gordon, Brian S.
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10013198834
Saved in:
4
You're getting warmer : examining a "warmth effect" as antecedent to cause-related purchase intentions for sport-themed CRM
Christian, Ron G.
;
Sarofim, Samer N.
;
Gordon, Brian S.
; …
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 550-562
Persistent link: https://www.econbiz.de/10013399737
Saved in:
5
Identification in sport and religion : exploring the overlap between two group identities
Statz, Keevan M.
;
Delia, Elizabeth B.
;
Gordon, Brian S.
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 89-100
Persistent link: https://www.econbiz.de/10013346949
Saved in:
6
An integrated model for stadium atmosphere and stadium attachment : an empirical test in two baseball stadium contexts
Yoshida, Masayuki
;
Gordon, Brian S.
;
Nakazawa, Makoto
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10012630741
Saved in:
7
Social capital and consumer happiness : toward an alternative explanation of consumer-brand identification
Yoshida, Masayuki
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 481-494
Persistent link: https://www.econbiz.de/10012601199
Saved in:
8
The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Gordon, Brian S.
;
Yoshida, Masayuki
;
Nakazawa, Makoto
; …
- In:
Corporate reputation review
24
(
2021
)
2
,
pp. 76-94
Persistent link: https://www.econbiz.de/10012500232
Saved in:
9
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
10
Historical research in marketing theory and practice : a review essay
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
Saved in:
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