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~subject:"Consumer behaviour"
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Search: person:"Kim, Kacy K."
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Consumer behaviour
Advertising
8
Advertising effects
8
Konsumentenverhalten
8
Werbewirkung
8
Werbung
8
Psychology of advertising
3
Werbepsychologie
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Mütter
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Personality psychology
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advertising
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psychological distance
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Kim, Kacy K.
8
Yoon, Sukki
6
Wilcox, Gary B.
2
Williams, Jerome D.
2
Bakpayev, Marat
1
Bang, Hye Jin
1
Choi, Dongwon
1
Choi, Yung Kyun
1
Corner, Gabrielle
1
Kim, Sujin
1
Kim, WooJin
1
Kim, Yeonshin
1
Lee, Younghwa
1
Pantoja, Felipe
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Rossi, Patricia
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Ryoo, Yuhosua
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International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
Social and environmental issues in advertising
1
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ECONIS (ZBW)
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1
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
2
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
3
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
4
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
5
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
6
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
7
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
Social and environmental issues in advertising
,
(pp. 42-60)
.
2017
Persistent link: https://www.econbiz.de/10011591378
Saved in:
8
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
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