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~subject:"Consumer behaviour"
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Search: person:"Lim, Choong Hoon"
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Consumer behaviour
Konsumentenverhalten
10
Sportmarketing
7
Sports marketing
7
Professional sports
6
Profisport
6
Sport
5
Sports
5
Ball game
4
Ballsport
4
Sport event
4
Sportveranstaltung
4
Arbeitsgruppe
3
Beziehungsmarketing
3
Brand image
3
Emotion
3
Football
3
Fußball
3
Markenimage
3
Relationship marketing
3
Social Web
3
Social web
3
South Korea
3
Sport organization
3
Sportorganisation
3
Südkorea
3
Team
3
Advertising
2
Advertising effects
2
Bias
2
Brand extension
2
Brand management
2
Cognition
2
Kognition
2
Markenführung
2
Markentransfer
2
Performance measurement
2
Performance-Messung
2
Systematischer Fehler
2
Werbewirkung
2
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Undetermined
3
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Article
10
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Article in journal
10
Aufsatz in Zeitschrift
10
Language
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English
10
Author
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Lim, Choong Hoon
10
Pedersen, Paul M.
3
Kwak, Dae Hee
2
Yi, U-yŏng
2
Cheong, Yunjae
1
Clavio, Galen
1
Hur, Youngjin
1
Hutchinson, Susan
1
Kim, Kihan
1
Kwon, Sun-Yong
1
Kwon, Youngbum
1
Lee, Min Kyo
1
Lee, Minkyo
1
Lee, Seomgyun
1
Lovell, M. David
1
Mahan, Joseph
1
Mahan, Joseph E.
1
McDaniel, Stephen R.
1
Morse, Alan
1
Oh, Taeyeon
1
Paek, Bomin
1
Potter, Robert F.
1
Ryu, Sangyoon
1
Won, Dong-Chun
1
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Published in...
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Journal of business research : JBR
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sport management and marketing : IJSMM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
10
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1
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10
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1
The impact of environmental barriers on attendance of outdoor and indoor professional sports : the case of the South Korean soccer, baseball and basketball leagues
Lee, Seomgyun
;
Oh, Taeyeon
;
Lim, Choong Hoon
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 496-516
Persistent link: https://www.econbiz.de/10013349534
Saved in:
2
Examining the relationship for sport motives, relationship quality, and sport consumption intention
Paek, Bomin
;
Morse, Alan
;
Hutchinson, Susan
;
Lim, …
- In:
Sport management review
24
(
2021
)
2
,
pp. 322-344
Persistent link: https://www.econbiz.de/10012628939
Saved in:
3
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
4
Types of brand transgressions and consumers' moral reasoning strategies on an endorser
Hur, Youngjin
;
Lim, Choong Hoon
;
Won, Dong-Chun
;
Kwon, …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 275-286
Persistent link: https://www.econbiz.de/10012000645
Saved in:
5
Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon
;
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
Saved in:
6
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
7
The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games
Lee, Min Kyo
;
Ryu, Sangyoon
;
Clavio, Galen
;
Lovell, M. David
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011541862
Saved in:
8
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
9
How confident are you to win your fantasy league? : exploring the antecedents and consequences of winning expectancy
Kwak, Dae Hee
;
Lim, Choong Hoon
;
Yi, U-yŏng
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10008656375
Saved in:
10
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
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