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Consumer behaviour
Corporate Social Responsibility
4
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Beziehungsmarketing
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consumer behavior
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Marín, Longinos
2
Ruiz de Maya, Salvador
2
Cuestas, Pedro J.
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Marin, Longinos
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Román, Sergio
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Rubio, Alicia
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Journal of business ethics : JOBE
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European journal of marketing : EJM
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1
Determinants of consumer attributions of corporate social responsibility
Marín, Longinos
;
Cuestas, Pedro J.
;
Román, Sergio
- In:
Journal of business ethics : JOBE
138
(
2016
)
2
,
pp. 247-260
Persistent link: https://www.econbiz.de/10011579051
Saved in:
2
The role of affiliation, attractiveness and personal connection in consumer-company identification
Marín, Longinos
;
Ruiz de Maya, Salvador
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 655-673
Persistent link: https://www.econbiz.de/10009733000
Saved in:
3
The role of identity salience in the effects of corporate social responsibility on consumer behavior
Marin, Longinos
;
Ruiz de Maya, Salvador
;
Rubio, Alicia
- In:
Journal of business ethics : JOBE
84
(
2009
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003805863
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