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~subject:"Consumer behaviour"
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Search: person:"Miceli, Gaetano “Nino”"
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Consumer behaviour
Konsumentenverhalten
3
Beziehungsmarketing
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Brand
1
Cognition
1
Communication
1
Confidence
1
Copycat Similarity Imitation Branding Mindset
1
Creativity
1
Customer satisfaction
1
Customization
1
Digitale Dienste
1
Effort
1
Experiment
1
Identity communication
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Insight
1
Internal communication
1
Interne Kommunikation
1
Italien
1
Italy
1
Kognition
1
Kommunikation
1
Kreativität
1
Kundenzufriedenheit
1
Markenartikel
1
Multivariate Analyse
1
Multivariate analysis
1
Narratives
1
New product development
1
New products
1
Perception
1
Personality psychology
1
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English
3
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Raimondo, Maria Antonietta
2
Bagozzi, Richard P.
1
Cardamone, Ernesto
1
Farace, Stefania
1
Miceli, Gaetano
1
Miceli, Gaetano "Nino"
1
Miceli, Gaetano Nino
1
Pieters, Rik
1
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Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
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ECONIS (ZBW)
3
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Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
2
Customer attitude and dispositions towards customized products : the interaction between customization model and brand
Miceli, Gaetano "Nino"
;
Raimondo, Maria Antonietta
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10010128365
Saved in:
3
Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino
;
Pieters, Rik
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
Saved in:
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