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~subject:"Consumer behaviour"
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Consumer behaviour
Professional sports
5
Profisport
5
USA
5
United States
5
Ball game
4
Ballsport
4
Konsumentenverhalten
3
Sports
3
Brand extension
2
Brand image
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Brand management
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Markenführung
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Markenimage
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Markentransfer
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Sponsorship
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Sport
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Sportmarketing
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Sports marketing
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Analytic Hierarchy Process (AHP)
1
Computerspiel
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Consumer motivation
1
Customer retention
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Data collection
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Datenerhebung
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Football
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Fußball
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Global market
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Japan
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Kaufmotiv
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Kundenbindung
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Lisbon
1
Lissabon
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Marketing
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Portugal
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Sponsoring
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Sport management
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Sportmanagement
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Taiwan
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Video game
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Ross, Stephen D.
3
Walsh, Patrick
2
Fujimoto, Junya
1
James, Jeffrey D.
1
Kim, Yongjae
1
Matsuoka, Hirotaka
1
Maxwell, Heather D.
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International journal of sport management and marketing : IJSMM
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.
;
Fujimoto, Junya
;
Ross, Stephen D.
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 351-366
Persistent link: https://www.econbiz.de/10003921417
Saved in:
2
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
Saved in:
3
An examination of the psychological and consumptive behaviors of sport video gamers
Kim, Yongjae
;
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003763438
Saved in:
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