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~subject:"Consumer behaviour"
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Search: person:"Saarijärvi, Hannu"
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Consumer behaviour
Beziehungsmarketing
13
Konsumentenverhalten
13
Relationship marketing
13
Customer value
9
Kundenwert
8
Einzelhandel
7
Retail trade
7
Betriebliche Wertschöpfung
6
Value creation
6
Customer data
5
Service logic
5
Online retailing
4
Online-Handel
4
Service-dominant logic
4
Dienstleistungsqualität
3
Digital platform
3
Digitale Plattform
3
E-commerce
3
Electronic Commerce
3
Food retailing
3
Lebensmitteleinzelhandel
3
Reverse use of customer data
3
Service quality
3
Service-Dominant Logic
3
B2B
2
Business model
2
Customer integration
2
Customer orientation
2
Customer relationship management
2
Customer satisfaction
2
Digitalisierung
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Digitization
2
Executive level
2
Executives
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Fashion
2
Food
2
Food consumption
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Food trade
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Führungskräfte
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English
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Saarijärvi, Hannu
13
Karjaluoto, Heikki
3
Kuusela, Hannu
3
Rintamäki, Timo
3
Yrjölä, Mika
3
Nevalainen, Jaakko
2
Närvänen, Elina
2
Sutinen, Ulla-Maija
2
Bärvänen, Elina
1
Erkkola, Maijaliisa
1
Fogelholm, Mikael
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Grönroos, Christian
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Harris, Lloyd C.
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Joensuu, Johanna
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Jussila, Iiro
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Kannan, P. K.
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Kulkarni, Gauri
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Leppäniemi, Matti
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Mesiranta, Nina
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Simanainen, Olli
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Sparks, Leigh
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Spence, Mark T.
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Talonen, Antti
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Tyrväinen, Olli
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The international review of retail, distribution and consumer research
5
International journal of consumer studies
3
Journal of retailing and consumer services
2
AMS review : official publication of the Academy of Marketing Science
1
Marketing intelligence & planning
1
The journal of services marketing
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ECONIS (ZBW)
13
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11
Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu
;
Grönroos, Christian
;
Kuusela, Hannu
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
Saved in:
12
Customer relationship management : the evolving role of customer data
Saarijärvi, Hannu
;
Karjaluoto, Heikki
;
Kuusela, Hannu
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 584-600
Persistent link: https://www.econbiz.de/10010226626
Saved in:
13
Understanding consumers' online conversation practices in the context of convenience food
Bärvänen, Elina
;
Saarijärvi, Hannu
;
Simanainen, Olli
- In:
International journal of consumer studies
37
(
2013
)
5
,
pp. 569-576
Persistent link: https://www.econbiz.de/10009792171
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