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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
6
Advertising effects
3
Brand management
3
Markenführung
3
Werbewirkung
3
Altruism
2
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Song, Doori
6
Kim, Dong Hoo
2
Kim, Seoyeon
1
Lee, Joonghwa
1
Lyberger, Mark R.
1
Park, Sun-Young
1
Park, Young Eun
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Rim, Hyejoon
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Yim, Brian H.
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Journal of marketing communications
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Journal of consumer behaviour : an international research review
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
2
The "just-right feeling" and recycling behaviors : the role of regulatory focus, self-construal, and involvement
Park, Sun-Young
;
Song, Doori
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 239-264
Persistent link: https://www.econbiz.de/10012623626
Saved in:
3
Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
Saved in:
4
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
5
Watch out when expectancy is violated : an experiment of inconsistent CSR message cueing
Rim, Hyejoon
;
Park, Young Eun
;
Song, Doori
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 343-361
Persistent link: https://www.econbiz.de/10012203480
Saved in:
6
Balancing "We" and "I" : self-construal and an alternative approach to seeking uniqueness
Song, Doori
;
Lee, Joonghwa
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 506-516
Persistent link: https://www.econbiz.de/10010230115
Saved in:
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