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~subject:"Consumer behaviour"
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Consumer behaviour
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Chao, Chih-Wei
8
Reid, Mike
4
Hung, Yu-Chen
2
Reimers, Vaughan
2
Aljaroodi, Hussain M.
1
Bravo-Olavarria, Renzo
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Chiong, Raymond
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Gorman, Sarah
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Hasan, Najmul
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Lai, Po-Hsin
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Mavondo, Felix
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Mavondo, Felix T.
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Pandit, Ameet
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Sun, Li
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Tian, Feng
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Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Journal of retailing and consumer services
2
Journal of international consumer marketing
1
Journal of strategic marketing
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ECONIS (ZBW)
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1
Effects of in-store live stream on consumers' offline purchase intention
Zhang, Peilin
;
Chao, Chih-Wei
;
Chiong, Raymond
;
Hasan, …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014252732
Saved in:
2
Does consumer innovativeness matter in electrified vehicle? : the moderation role of consumer involvement
Chao, Chih-Wei
;
Hung, Yu-Chen
;
Sun, Li
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 298-311
Persistent link: https://www.econbiz.de/10013361417
Saved in:
3
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
4
Vicarious innovativeness or vicarious learning : the role of existing vicarious innovativeness in new product purchase intentions
Chao, Chih-Wei
;
Reid, Mike
;
Hung, Yu-Chen
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 87-92
Persistent link: https://www.econbiz.de/10011484686
Saved in:
5
Permission email marketing and its influence on online shopping
Reimers, Vaughan
;
Chao, Chih-Wei
;
Gorman, Sarah
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 308-322
Persistent link: https://www.econbiz.de/10011562927
Saved in:
6
What loyal women (and men) want : the role of gender and loyalty program characteristics in driving store loyalty
Vilches-Montero, Sonia
;
Pandit, Ameet
;
Bravo-Olavarria, …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 64-70
Persistent link: https://www.econbiz.de/10011904321
Saved in:
7
Global consumer innovativeness and consumer electronic product adoption
Chao, Chih-Wei
;
Reid, Mike
;
Mavondo, Felix
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 614-630
Persistent link: https://www.econbiz.de/10010127934
Saved in:
8
Consumer innovativeness influence on really new product adoption
Chao, Chih-Wei
;
Reid, Mike
;
Mavondo, Felix T.
- In:
Australasian marketing journal
20
(
2012
)
3
,
pp. 211-217
Persistent link: https://www.econbiz.de/10009624304
Saved in:
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