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Search: person:"paramaporn Thaichon"
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Consumer behaviour
Beziehungsmarketing
11
Relationship marketing
11
Customer satisfaction
9
Konsumentenverhalten
9
Kundenzufriedenheit
9
Dienstleistungsqualität
8
Service quality
8
Digitale Dienste
6
Internet
6
Web-based service
6
Marketing management
4
Marketingmanagement
4
Internet service provider
3
Telecommunications industry
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Telekommunikationssektor
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satisfaction
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Brand image
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Brand management
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Consumer attitudes
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Internet service provider (ISP)
2
Markenführung
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Markenimage
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Microfinance
2
Mikrofinanzierung
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Social Marketing
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Social marketing
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Thailand
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Value
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Verbrauchereinstellung
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customer retention
2
Advertising
1
Advertising agencies
1
Advertising industry
1
Age profile
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Attitudinal loyalty
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Attiudinal loyalty
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Australia
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Australien
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Thaichon, Paramaporn
9
Quach, Sara
7
Jebarajakirthy, Charles
3
Lobo, Antonio
2
Prentice, Catherine
1
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Services marketing quarterly
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
9
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1
Online marketing communications and childhood's intention to consume unhealthy food
Thaichon, Paramaporn
;
Quach, Sara
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 79-86
Persistent link: https://www.econbiz.de/10011484683
Saved in:
2
Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10011486761
Saved in:
3
Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011529483
Saved in:
4
The moderating role of age in customer loyalty formation process
Thaichon, Paramaporn
;
Lobo, Antonio
;
Quach, Sara
- In:
Services marketing quarterly
37
(
2016
)
1
,
pp. 52-70
Persistent link: https://www.econbiz.de/10011452149
Saved in:
5
Internet service providers' service quality and its effect on customer loyalty of different usage patterns
Quach, Sara
;
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 104-113
Persistent link: https://www.econbiz.de/10011442362
Saved in:
6
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
7
The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011515067
Saved in:
8
From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
Saved in:
9
The development of service quality dimensions for internet service providers : retaining customers of different usage patterns
Thaichon, Paramaporn
;
Lobo, Antonio
;
Prentice, Catherine
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1047-1058
Persistent link: https://www.econbiz.de/10010437660
Saved in:
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