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~subject:"Consumer behaviour"
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Search: person:"van Riel, Allard C.R."
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Consumer behaviour
Dienstleistungsqualität
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Entscheidung unter Unsicherheit
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Riel, Allard C. R. van
7
Liljander, Veronica
3
Streukens, Sandra
3
Belei, Nina
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Benschop, Yvonne W. M.
1
Bleijenbergh, Inge L.
1
Bloemer, Johanna M.
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Grety, Anaïs
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Horváth, Csilla
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Journal of business research : JBR
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Handbook of research on customer engagement
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Journal of retailing and consumer services
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Wanted! : investigating how elements from the personal usage context affect Gen Z consumers' value-in-use experience and engagement with mobile service
Zou, Yi
;
Riel, Allard C. R. van
;
Streukens, Sandra
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014299325
Saved in:
2
Unequal consumers : consumerist healthcare technologies and their creation of new inequalities
Visser, Laura M.
;
Benschop, Yvonne W. M.
;
Bleijenbergh, …
- In:
Organization studies : an international …
40
(
2019
)
7
,
pp. 1025-1044
Persistent link: https://www.econbiz.de/10012061552
Saved in:
3
Boosting customer engagement through gamification : a customer engagement marketing approach
Streukens, Sandra
;
Riel, Allard C. R. van
;
Novikova, Daria
- In:
Handbook of research on customer engagement
,
(pp. 35-54)
.
2019
Persistent link: https://www.econbiz.de/10013163346
Saved in:
4
"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs
;
Horváth, Csilla
;
Belei, Nina
;
Riel, …
- In:
Journal of business research : JBR
74
(
2017
),
pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
Saved in:
5
The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
Saved in:
6
Modelling consumer responses to an apparel store brand : store image as a risk reducer
Liljander, Veronica
;
Polsa, Pia
;
Riel, Allard C. R. van
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003864541
Saved in:
7
Boost customer loyalty with online support : the case of mobile telecomms providers
Riel, Allard C. R. van
;
Liljander, Veronica
;
Lemmink, Jos
; …
-
2003
Persistent link: https://www.econbiz.de/10001780962
Saved in:
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