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Consumer behaviour
Cross-cultural research
56
cross-cultural research
56
Cross-cultural management
37
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consumer behavior
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ECONIS (ZBW)
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1
What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition
Das, Soumik
;
Sanyal, Shamindra Nath
;
Mazumder, Rabin
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10014575080
Saved in:
2
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
3
Development of a causal alumni loyalty model : cross-cultural and cross-gender investigations
Iskhakova, Lilia
-
2020
Persistent link: https://www.econbiz.de/10012488489
Saved in:
4
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
5
Consumption attitudes and behaviors in Asia : a "discovery-oriented" fresh look
Batra, Rajeev
;
Li, Dongmei
;
Chiu, Chi-yue
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 559-575
Persistent link: https://www.econbiz.de/10013163354
Saved in:
6
A comparison of Australians, Chinese and Sri Lankans' payment preference at point-of-sale
Senali, Madugoda Gunaratnege
;
Cripps, Helen
;
Meek, Stephanie
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10013172881
Saved in:
7
A synthesized retail brand personality framework : a cross-cultural study of Taiwan and the United States
Kuo, Ya-Hui
;
Wu, Pei-Chiang
;
Ahn, Sun Young
- In:
Cross cultural & strategic management
29
(
2022
)
4
,
pp. 919-937
Persistent link: https://www.econbiz.de/10013373276
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8
Anthropomorphism and consumer attitudes : a cross-cultural comparison of Kuwait and the USA
Mostafa, Mohamed M.
;
Albloushy, Hayat E.
- In:
International journal of comparative management
4
(
2021
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10012798790
Saved in:
9
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
10
Cross-cultural
research
in alumni loyalty : an empirical study among master students from German and Russian universities
Iskhakova, Lilia
;
Hilbert, Andreas
;
Joehnk, Peter
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 457-492
Persistent link: https://www.econbiz.de/10012650503
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