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Search: subject:"Meaning transfer"
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Consumer behaviour
Celebrity endorsement
13
Celebrity-Werbung
11
Advertising effects
10
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10
Meaning transfer
10
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10
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8
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celebrity endorsement
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meaning transfer
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Meaning transfer model
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meaning transfer model
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meaning-transfer-model
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International journal of advertising : the review of marketing communications
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When endorsers behave badly : consumer self-expression and negative
meaning
transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
The effects of social media influencers on consumers' buying intentions with the mediating role of consumer attitude
Damirchi, Sadaf
;
Öney, Emrah
;
Sahranavard, Seyed Arash
- In:
New Dynamics in Banking and Finance : 5th International …
,
(pp. 45-72)
.
2022
Persistent link: https://www.econbiz.de/10013198505
Saved in:
4
Meaning
transfer
in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
5
Impact of celebrity endorsement on consumer buying behavior : a case of Kathmandu Valley
Jha, Niki
- In:
Nepalese journal of finance : a publication of Uniglobe …
6
(
2019
)
2
,
pp. 100-109
Persistent link: https://www.econbiz.de/10014494018
Saved in:
6
How long does celebrity
meaning
transfer
last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
7
Cause-related marketing in sports : the power of altruism
Joo, Soyoung
;
Koo, Jakeun
;
Fink, Janet S.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011577874
Saved in:
8
The brand origin
meaning
transfer
model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
9
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
10
Meaning threats heighten consumer attachment : implications for global brand management
Tsai, Shu-pei
- In:
European management journal
32
(
2014
)
6
,
pp. 991-1000
Persistent link: https://www.econbiz.de/10010432111
Saved in:
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