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~subject:"Consumer behaviour"
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Search: subject:"Native Advertising"
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Subject
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Consumer behaviour
Advertising
50
Werbung
50
Internet marketing
44
Online-Marketing
44
Advertising effects
38
Werbewirkung
38
Konsumentenverhalten
28
Native advertising
27
Social Web
22
Social web
22
native advertising
22
Sponsoring
7
Sponsorship
7
persuasion knowledge
7
Public relations
6
Öffentlichkeitsarbeit
6
Corporate disclosure
5
Unternehmenspublizität
5
Viral marketing
5
Virales Marketing
5
Brand management
4
Facebook
4
Markenführung
4
Website
4
social media
4
Instagram
3
Marketing management
3
Marketingmanagement
3
Sponsored content
3
disclosure
3
online advertising
3
sponsorship transparency
3
Advertising regulation
2
Banner advertising
2
Credibility
2
Digital media
2
Digitale Medien
2
Experiment
2
Glaubwürdigkeit
2
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28
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English
28
Author
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Evans, Nathaniel J.
2
Gao, Ting (Lisa)
2
Kim, Eunice
2
Kim, Seunghyun
2
Yang, Yanwu
2
Youn, Seounmi
2
Aribarg, Anocha
1
Bijmolt, Tammo H. A.
1
Bright, Laura F.
1
Campbell, Colin L.
1
Chen, Huan
1
Choi, Dongwon
1
Chung, Yoo Jin
1
De Cicco, Roberta
1
De Keyzer, Freya
1
Dens, Nathalie
1
Dodoo, Naa Amponsah
1
Fischbach, Sarah
1
Fullerton, Jami A.
1
Grigsby, Jamie L.
1
Grisby, Jamie L.
1
Harms, Bianca
1
Hoekstra, Janita Cornelia
1
Huang, Yan
1
Iacobucci, Serena
1
Jeong, Hyun Ju
1
Ju, Ilwoo
1
Kendrick, Alice
1
Kim, Do Yuon
1
Kim, Hanyoung
1
Kim, Hye-yŏng
1
Kim, Jihye
1
Kim, Jooyoung
1
Kim, Soojung
1
Kip, Sema Misci
1
Lahav, Tamar
1
Lee, Hyunmin
1
Lee, Joonghwa
1
Lee, Susanna S.
1
Lee, Yu-Hao
1
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Published in...
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International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
5
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Business & professional ethics journal
1
Electronic commerce research
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of internet marketing and advertising : IJIMA
1
Journal of marketing research
1
Journal of media business studies
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
28
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28
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date (oldest first)
1
How do username and avatar affect people's engagement with
native
advertising
on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
2
Irritating or enjoyable? : exploring the effects of soft-text
native
advertising
and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
Saved in:
3
The processing of
native
advertising
compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
5
Native
advertising
relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
6
Digital consumer engagement : examining the impact of
native
advertising
exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
7
Exploring the effects of media format and disclosure of native twitter ads on consumer evaluations and decision-making
Pierre, Louvins
;
Oeldorf-Hirsch, Anne
;
Yang, Yukyung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 607-643
Persistent link: https://www.econbiz.de/10014287726
Saved in:
8
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities'
native
advertising
effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
9
Consumer responses to covert marketing communications : a case of
native
advertising
disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
10
Predicting consumer avoidance of
native
advertising
on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
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