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~subject:"Consumer behaviour"
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Consumer behaviour
Social marketing
1,283
Social Marketing
1,224
Konsumentenverhalten
269
Soziomarketing
218
social marketing
195
USA
121
Behavioral economics
119
Verhaltensökonomik
118
United States
116
Gesundheitsvorsorge
107
Marketing
104
Preventive care
103
Werbewirkung
103
Advertising effects
102
Marketingmanagement
89
Marketing management
87
Corporate social responsibility
83
Corporate Social Responsibility
82
Deutschland
78
Health
69
Germany
68
Theory
64
Theorie
63
Experiment
62
Nonprofit-Organisation
59
Social Web
57
Social web
57
Sustainable development
56
Nachhaltige Entwicklung
55
Youth
53
Jugendliche
51
Eating habit
50
Ernährungsverhalten
50
Australia
48
Australien
48
Feldforschung
45
Field research
44
Gesundheit
44
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44
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1
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English
255
German
12
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1
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Cornelissen, Gert
7
Warlop, Luk
7
Chesnes, Matthew
6
Dewitte, Siegfried
6
Jin, Ginger Zhe
6
Rundle-Thiele, Sharyn
6
Gordon, Ross
5
Ida, Takanori
5
Ito, Koichiro
5
Piacentini, Maria
5
Rettie, Ruth
5
Tanaka, Makoto
5
Burchell, Kevin
4
Kubacki, Krzysztof
4
Previte, Josephine
4
Brennan, Linda
3
Dibb, Sally
3
Dimant, Eugen
3
Drennan, Judy
3
Ekström, Mathias
3
Evans, W. Douglas
3
Galan-Ladero, M. Mercedes
3
Mulcahy, Rory
3
Pandelaere, Mario
3
Pelsmacker, Patrick de
3
Russell-Bennett, Rebekah
3
Schmidt, Ulrich
3
Schuster, Lisa
3
Sunstein, Cass R.
3
Thaler, Richard H.
3
Yzerbyt, Vincent
3
Aleti, Torgeir
2
Biswas, Saswata Narayan
2
Bolton, Gary E.
2
Cadario, Romain
2
Chandon, Pierre
2
Chatzidakis, Andreas
2
Dandis, Ala' Omar
2
Dietrich, Timo
2
Eadie, Douglas
2
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National Bureau of Economic Research
3
Econ Verlag
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
IGI Global
1
Verbraucherforschungsforum <2018, Pforzheim>
1
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Journal of business research : JBR
15
Journal of marketing management : MM
10
Journal of social marketing : JSOCM
7
Health marketing quarterly
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
International review on public and non-profit marketing
5
Journal of consumer behaviour : an international research review
5
Journal of nonprofit & public sector marketing
5
Australasian marketing journal
4
Journal of marketing communications
4
European journal of marketing : EJM
3
Journal of business ethics : JOBE
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
NBER Working Paper
3
NBER working paper series
3
Psychology & marketing
3
The journal of services marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of strategic marketing
2
MO
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Qualitative market research : an international journal
2
Schriftenreihe des Instituts für Europäisches Wirtschafts- und Verbraucherrecht e.V.
2
The SAGE handbook of social marketing
2
The journal of brand management : an international journal
2
Transformative consumer research for personal and collective well-being
2
Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
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ECONIS (ZBW)
266
RePEc
1
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11
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267
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11
Advertising healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria
;
Oakes, Steve
;
Hunter-Jones, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1624-1655
Persistent link: https://www.econbiz.de/10012802294
Saved in:
12
Is brand reputation a banner for
social
marketing
? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
13
Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior
Taiminen, Heini
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10014444831
Saved in:
14
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
15
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
16
Constructing the food waste issue on social media : a discursive
social
marketing
approach
Sutinen, Ulla-Maija
;
Närvänen, Elina
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Saved in:
17
Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
18
Nudging green preferences : evidence from a laboratory experiment
Permana, Yudistira
;
Sanjaya, Muhammad Ryan
- In:
Journal of international commerce, economics and policy
13
(
2022
)
2
,
pp. 1-40
Persistent link: https://www.econbiz.de/10013370805
Saved in:
19
Social
marketing
: behavior change for good
Lee, Nancy R.
;
Kotler, Philip
;
Colehour, Julie
-
2024
-
Seventh edition
Persistent link: https://www.econbiz.de/10014414152
Saved in:
20
Consumer education and food waste : an example of the bakery market : the case of young consumer
Wojciechowska-Solis, Julia
;
Śmiglak-Krajewska, Magdalena
- In:
European research studies
23
(
2020
)
5
,
pp. 89-96
Persistent link: https://www.econbiz.de/10012510665
Saved in:
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