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~subject:"Consumer behaviour"
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Search: subject:"athletics"
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Consumer behaviour
Higher education institution
56
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Athletes
36
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Sport
33
Athletics
31
Sports
31
intercollegiate athletics
25
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athletics
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Leichtathletik
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sports
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higher education
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Heere, Bob
2
Anderson, Austin
1
Babiak, Katherine
1
Bukstein, Scott
1
Buning, Richard J.
1
Clopton, Aaron
1
Dickens, Jessie R.
1
Eddy, Terry
1
Forsythe, Stacey A.
1
Fridley, Alison
1
Gray, Dianna P.
1
Harrison, C. Keith
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Havard, Cody T.
1
Kaltenbacher, Patrick
1
Katz, Matthew
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Kim, Yu Kyoum
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Ko, Yong Jae
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Owen, Jason O.
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Pharr, Jennifer R.
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Reams, Lamar
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Tingle, Jacob K.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
1
Journal of nonprofit & public sector marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
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1
Diversity matters : highlighting the differences in sport consumption motives of marginalized college students
Fridley, Alison
;
Anderson, Austin
;
Stokowski, Sarah
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014331516
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2
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
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3
New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
Saved in:
4
Differentiating mass participant sport event consumers : traditional versus non-traditional events
Buning, Richard J.
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011508553
Saved in:
5
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
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6
Runner identity and sponsorship : evaluating the Rock 'n' Roll marathon
Lough, Nancy L.
;
Pharr, Jennifer R.
;
Owen, Jason O.
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 198-211
Persistent link: https://www.econbiz.de/10010475546
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7
Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Havard, Cody T.
;
Reams, Lamar
;
Gray, Dianna P.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
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8
Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry
- In:
Sport management review
17
(
2014
)
3
,
pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
Saved in:
9
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college
athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
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