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Consumer behaviour
Markenartikel
9,095
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7,748
Brand management
5,048
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4,139
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3,207
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730
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189
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7
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Huber, Frank
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Thomson, Matthew
9
Trinh, Giang
9
Usman, Osly
9
Abratt, Russell
8
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
226
The journal of brand management : an international journal
183
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of strategic marketing
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
Journal of marketing management : MM
18
SpringerLink / Bücher
18
Global business review
17
International journal of market research
17
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ECONIS (ZBW)
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4121
Brand names and perceived value
Holstius, Karin
;
Paltschik, Mikael
-
1982
Persistent link: https://www.econbiz.de/10003580419
Saved in:
4122
Stochastic consumer brand choice models : Purely behavioral and decision models
Böcker, Franz
-
1981
Persistent link: https://www.econbiz.de/10000010759
Saved in:
4123
Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
Möller, Kristian
-
1979
Persistent link: https://www.econbiz.de/10013391630
Saved in:
4124
Interbrand choice, strategy, and bilateral market power
Porter, Michael E.
-
1976
Persistent link: https://www.econbiz.de/10000051072
Saved in:
4125
The effect of foreign economic, political, and cultural environment and consumers' socio-demographics on consumers' willingness to buy foreign products
Wang, Chih-Kang
-
1978
Persistent link: https://www.econbiz.de/10000701226
Saved in:
4126
A study of the perception of selected brands of products as foreign or American and attitudes toward such brands
Kincaid, William Murphy
-
1970
Persistent link: https://www.econbiz.de/10000701932
Saved in:
4127
Marke und Verbraucher : Funktionen der Marke in der Marktwirtschaft
Henning-Bodewig, Frauke
;
Kur, Annette
Persistent link: https://www.econbiz.de/10000735325
Saved in:
4128
Buyer attitudes and brand choice behavior
Day, George Sutherland
-
1967
Persistent link: https://www.econbiz.de/10002061315
Saved in:
4129
Experimental methods of analyzing demand for branded consumer goods with applications to problems in marketing strategy
Pessemier, Edgar A.
-
1963
Persistent link: https://www.econbiz.de/10002637968
Saved in:
4130
Retailer and consumer reaction to graded and branded beef
Ashby, R. C.
-
1941
Persistent link: https://www.econbiz.de/10003231773
Saved in:
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