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~subject:"Consumer motivation"
~subject:"Men"
~subject:"Unternehmensgründung"
~type_genre:"Article in journal"
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Consumer motivation
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Unternehmensgründung
Underwear
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Journal of fashion marketing and management
2
Qualitative market research : an international journal
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ECONIS (ZBW)
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Men's branded underwear : an investigation of factors important to product choice
Hale, Rosanna
;
Hodges, Nancy
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10009754926
Saved in:
2
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
3
Influential factors of bra purchasing in older women
Risius, Debbie
;
Thelwell, Richard
;
Wagstaff, Chris
; …
- In:
Journal of fashion marketing and management
16
(
2012
)
3
,
pp. 366-380
Persistent link: https://www.econbiz.de/10009577047
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