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~subject:"Corporate Social Responsibility"
~subject:"Corporate culture"
~subject:"Customer satisfaction"
~subject:"Stakeholder"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudie"
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Search: subject_exact:"Corporate reputation"
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Corporate Social Responsibility
Corporate culture
Customer satisfaction
Stakeholder
Öffentlichkeitsarbeit
Corporate reputation
162
Firmenimage
162
Deutschland
42
Germany
42
Brand management
38
Markenführung
38
Public relations
29
Unternehmenskultur
25
USA
19
United States
19
Großbritannien
17
United Kingdom
17
HR marketing
16
Personalmarketing
16
Corporate social responsibility
11
Krisenmanagement
11
Sponsoring
11
Sponsorship
11
Strategisches Management
11
Unternehmen
11
Crisis management
10
Markenimage
10
Strategic management
10
Human Resource Management
9
Personalbeschaffung
9
Personalmanagement
9
Recruitment
9
Brand image
8
Markenpolitik
8
Welt
8
World
8
Brand architecture
7
Kommunikation
7
Markenarchitektur
7
Corporate Identity
6
Multinationales Unternehmen
6
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Undetermined
5
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1
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Article
37
Book / Working Paper
23
Type of publication (narrower categories)
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Fallstudie
Article in journal
1,208
Aufsatz in Zeitschrift
1,208
Aufsatz im Buch
300
Book section
300
Hochschulschrift
75
Graue Literatur
61
Non-commercial literature
61
Case study
60
Thesis
55
Collection of articles of several authors
45
Sammelwerk
45
Arbeitspapier
41
Working Paper
41
Aufsatzsammlung
26
Reprint
13
Guidebook
12
Ratgeber
12
Conference paper
10
Konferenzbeitrag
10
Lehrbuch
10
Textbook
9
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8
Conference proceedings
6
Bibliografie enthalten
4
Bibliography included
4
Collection of articles written by one author
4
Fallstudiensammlung
4
Interview
4
Sammlung
4
Handbook
3
Handbuch
3
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2
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2
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1
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English
33
German
25
French
1
Spanish
1
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Balmer, John M. T.
2
Garzone, Giuliana
2
Niederhäuser, Markus
2
Rosenberger, Nicole
2
Adolf, Jörg
1
Arweck, Josef
1
Bargenda, Angela
1
Bjørnå, Hilde
1
Blau, Peter
1
Breyer-Mayländer, Thomas
1
Brunton, Margaret
1
Buttle, Francis A.
1
Caruana, Albert
1
Dell'Atti, Stefano
1
Diers, Audra R.
1
Dintner, Kerstin
1
Dunkl, Martin
1
Dörrenbächer, Christoph
1
Ebert, Helmut
1
Eckhardt, Thordis
1
Elsbach, Kimberly D.
1
Eren-Erdoğmuş, İrem
1
Evangelisti Allori, Paola
1
Falbe, Katrin
1
Fanta, Gabriele
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gatti, Lucia
1
Greyser, Stephen A.
1
Grove Ditlevsen, Marianne
1
Gunesekera, Manique
1
Guterman, Siegfried
1
Hatch, Mary Jo
1
Heck, Volker
1
Henkel, Nicole
1
Hermann, Steffen P.
1
Hutter, Dorothee
1
Hübner, Hartmut
1
Illia, Laura
1
Izadi, Javad Z. D.
1
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Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
7
Handbuch Unternehmenskommunikation
2
Journal of marketing management : MM
2
Public relations case studies : Fallbeispiele aus der Praxis
2
Academy of Management journal : AMJ
1
Asian Academy of Management journal : AAMJ
1
Building corporate identity, image and reputation in the digital era
1
Business and sustainability : concepts, strategies and changes
1
California management review
1
Cases on management and organizational behavior in an Arab context
1
Contemplating corporate marketing, identity and communication
1
Contributions to management science
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Corporate brand and corporate reputation
1
Corporate social irresponsibility : a challenging concept
1
Corporate social responsibility in the global business world
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Facets of corporate identity, communication, and reputation
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Hamburger Schriften zur Marketingforschung
1
International journal of logistics systems and management
1
Journal of communication management : an international journal
1
Journal of nonprofit & public sector marketing
1
Linguistic insights : li ; studies in language and communication
1
Media and cultural memory
1
Nuevos emprendedores
1
Organizational identity and firm growth : properties of growth, contextual identities and micro-level processes
1
Organizational reputation in the public sector
1
Questions contemporaines / Serie questions de communication
1
Ross School of Business working paper series
1
Routledge critical studies in public management
1
Routledge interpretive marketing research
1
Swarm Branding : Markenführung im Zeitalter von Web 2.0
1
The Oxford handbook of corporate reputation
1
The employer brand : keeping faith with the deal
1
The journal of brand management : an international journal
1
Trust Inc. : strategies for building your company's most valuable asset
1
Werbung für alle Sinne : multimodale Kommunikationsstrategien
1
Wirtschaftswissenschaft
1
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ECONIS (ZBW)
60
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1
Take a new turn : relationships between corporate identity management and corporate reputation in a hospitality context
Foroudi, Pantea
;
Marvi, Reza
;
Izadi, Javad Z. D.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 365-400)
.
2022
Persistent link: https://www.econbiz.de/10012609406
Saved in:
2
Corporate videos from a corporate identity perspective
Grove Ditlevsen, Marianne
;
Kastberg, Peter
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 195-215)
.
2020
Persistent link: https://www.econbiz.de/10012271625
Saved in:
3
Managing word-of-mouth : a nonprofit case study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
3
,
pp. 284-308
Persistent link: https://www.econbiz.de/10010196552
Saved in:
4
Unternehmenspolitik, Identität und Kommunikation : Modell - Prozesse - Fallbeispiele
Niederhäuser, Markus
;
Rosenberger, Nicole
-
2017
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011570419
Saved in:
5
Organizational identity in management consulting firms : professional partnerships and managed professional businesses compared
Stanske, Sarah
;
Tomenendal, Matthias
;
Dörrenbächer, …
- In:
Organizational identity and firm growth : properties of …
,
(pp. 63-105)
.
2016
Persistent link: https://www.econbiz.de/10011530672
Saved in:
6
Managing the consequences of organizational stigmatization : identity work in a social enterprise
Tracey, Paul
;
Phillips, Nelson
- In:
Academy of Management journal : AMJ
59
(
2016
)
3
,
pp. 740-765
Persistent link: https://www.econbiz.de/10011516430
Saved in:
7
Managing reputation in the banking industry : theory and practice
Dell'Atti, Stefano
(
ed.
);
Trotta, Annarita
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011456658
Saved in:
8
Einfluss von Corporate Social Responsibility auf die Reputation von touristischen Unternehmen : eine Befragung von Journalisten und Finanzanalysten am Beispiel der Unternehmen TUI,...
Zur Oven-Krockhaus, Ina
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010511481
Saved in:
9
Organizational cultures of remembrance : exploring the relationships between memory, identity, and image in an automobile company
Mai, Daniel
-
2015
Persistent link: https://www.econbiz.de/10011306161
Saved in:
10
Organizational reputation in the public sector
Wæraas, Arild
(
ed.
);
Maʾor, Moshe
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010464840
Saved in:
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