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~subject:"Corporate Social Responsibility"
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Corporate Social Responsibility
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Eisingerich, Andreas B
4
Heinberg, Martin
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Huang, Xuan
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Liu, Yeyi
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ECONIS (ZBW)
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A bad job of doing good : does corporate transparency on a country and company level moderate corporate social responsibility effectiveness?
Heinberg, Martin
;
Liu, Yeyi
;
Huang, Xuan
;
Eisingerich, …
- In:
Journal of international marketing
29
(
2021
)
2
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012521220
Saved in:
2
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
3
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
4
Doing good and doing better despite negative information? : the role of corporate social responsibility in consumer resistance to negative information
Eisingerich, Andreas B
;
Rubera, Gaia
;
Seifert, Matthias
; …
- In:
Journal of service research : JSR
14
(
2011
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10008826886
Saved in:
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