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~subject:"Corporate Social Responsibility"
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Corporate Social Responsibility
Corporate social responsibility
4
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3
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Advertising
2
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Pomering, Alan
3
Johnson, Lester W.
2
Dolnicar, Sara
1
Noble, Gary
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Pomering, Alan A.
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Australasian marketing journal
1
Corporate communications : an international journal
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Journal of business ethics : JOBE
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The handbook of communication and corporate social responsibility
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ECONIS (ZBW)
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Advertising corporate social responsibility : results from an experimental manipulation of key message variables
Pomering, Alan
;
Johnson, Lester W.
;
Noble, Gary
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 249-263
Persistent link: https://www.econbiz.de/10009748729
Saved in:
2
Communicating corporate social responsibility through corporate image advertising
Pomering, Alan A.
- In:
The handbook of communication and corporate social …
,
(pp. 379-398)
.
2011
Persistent link: https://www.econbiz.de/10009235281
Saved in:
3
Assessing the prerequisite of successful CSR implementation : are consumers aware of CSR initiatives?
Pomering, Alan
;
Dolnicar, Sara
- In:
Journal of business ethics : JOBE
85
(
2009
),
pp. 285-301
Persistent link: https://www.econbiz.de/10003840981
Saved in:
4
Constructing a corporate social responsibility reputation using corporate image advertising
Pomering, Alan
;
Johnson, Lester W.
- In:
Australasian marketing journal
17
(
2009
)
2
,
pp. 106-114
Persistent link: https://www.econbiz.de/10003886496
Saved in:
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