//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Corporate branding"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Familienmarke"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Corporate branding
Brand architecture
508
Markenarchitektur
508
Brand management
377
Markenführung
377
Corporate reputation
216
Firmenimage
216
Markenimage
102
Brand image
101
Corporate culture
96
Unternehmenskultur
96
Brand
93
Markenartikel
92
Consumer behaviour
80
Konsumentenverhalten
80
Corporate Social Responsibility
61
Marketing management
60
Marketingmanagement
60
Corporate social responsibility
59
Öffentlichkeitsarbeit
54
Public relations
53
Markenpolitik
41
Stakeholder
29
Beziehungsmarketing
27
Relationship marketing
27
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
23
Kulturgüter
23
Corporate brand
22
Marketing
22
Großbritannien
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Brand extension
18
Lieferantenmanagement
18
Markentransfer
18
more ...
less ...
Online availability
All
Undetermined
32
Type of publication
All
Article
41
Type of publication (narrower categories)
All
Article in journal
40
Aufsatz in Zeitschrift
40
Aufsatz im Buch
1
Book section
1
Language
All
English
41
Author
All
Balmer, John M. T.
3
Anisimova, Tatiana
2
Bang, Nguyen
2
Gyrd-Jones, Richard I.
2
Melewar, T. C.
2
Adams, Kweku
1
Al Shebil, Saleh
1
Aparicio, Gloria
1
Balmer, John M.T.
1
Biedenbach, Galina
1
Biraghi, Silvia
1
Bishop, Melissa
1
Boukis, Achilleas
1
Brexendorf, Tim Oliver
1
Burghausen, Mario
1
Burke, Paul F.
1
Chang, William Li
1
Chen, Weifeng
1
Chowdhury, Hasibul
1
Darcy, Colette
1
Dhanesh, Ganga Sasidharan
1
Dowling, Grahame R.
1
Essamri, Azzouz
1
Ferdous, Ahmed Shahriar
1
Freeman, Susan
1
Gambetti, Rossella C.
1
Garavan, Thomas N.
1
Ghaddar, Sarah
1
Gilani, Hasan
1
Gupta, Kartick
1
Halinen, Aino
1
Heller, Michael
1
Helm, Sabrina Verena
1
Hossain, Md Safayat
1
Hsieh, Min-Yu
1
Hultén, Peter
1
Iturralde, Txomin
1
Kaminakis, Kostas
1
Keller, Kevin Lane
1
Khanyapuss Punjaisri
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
5
Corporate communications : an international journal
4
The journal of product & brand management
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
International studies of management and organization
2
The journal of brand management : an international journal
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review : an international journal
1
European management journal
1
Fashion branding and communication : core strategies of European luxury brands
1
International journal of contemporary hospitality management
1
Journal of contemporary accounting & economics
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of marketing management : MM
1
Management decision
1
Marketing intelligence & planning
1
Paradigm : the journal of Institute of Management Technology
1
Qualitative market research : an international journal
1
The IMP journal
1
The North American journal of economics and finance : a journal of financial economics studies
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
Saved in:
2
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
3
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
4
Tournament-based incentives and media sentiment
Zheng, Jiayi
;
Chowdhury, Hasibul
;
Hossain, Md Safayat
; …
- In:
Journal of contemporary accounting & economics
19
(
2023
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014301928
Saved in:
5
The family business brand : cross-fertilization between fields
Aparicio, Gloria
;
Maseda, Amaia
;
Iturralde, Txomin
; …
- In:
Management decision
61
(
2023
)
6
,
pp. 1585-1611
Persistent link: https://www.econbiz.de/10014309618
Saved in:
6
Signalling the corporate brand promise to front-line employees : the role of learning and development in internal branding
Garavan, Thomas N.
;
Koukpaki, Adebayo Serge Francois
; …
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013326676
Saved in:
7
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
8
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
9
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
10
Branding in the public sector : a systematic literature review and directions for future research
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 126-140
Persistent link: https://www.econbiz.de/10012060053
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->