Simovic, Olivera; Perovic, Djurdjica; Raicevic, Milica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 349-358
Organizational culture, as an area of management is a complex system of mutual values that creates an organization's identity and makes it different from the competition. The aim of this paper is to create an adequate approach for improving competitive advantages and better performance of...