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~subject:"Corporate culture"
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Search: person:"Melewar, T.C."
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Subject
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Corporate culture
Brand management
72
Markenführung
72
Corporate reputation
51
Firmenimage
48
Consumer behaviour
34
Konsumentenverhalten
34
Brand image
29
Markenimage
29
Unternehmenskultur
29
Public relations
27
Öffentlichkeitsarbeit
26
Marketing management
22
Marketingmanagement
22
Brand architecture
20
Markenarchitektur
20
Brand
17
Markenartikel
17
Marketing
14
Reputation
13
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Relationship marketing
10
Welt
10
World
10
Corporate image
8
Malaysia
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
Customer satisfaction
6
International marketing
6
Internationales Marketing
6
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Online availability
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Undetermined
12
Free
3
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Article
20
Book / Working Paper
7
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Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Case study
1
Fallstudie
1
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Language
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English
27
Author
All
Melewar, T. C.
24
Bang, Nguyen
4
Bartholmé, Roland H.
4
Foroudi, Pantea
4
Cornelius, Nelarine
3
Melewar, T.C.
3
Otubanjo, PhD, Olutayo
3
Sharifah Faridah Syed Alwi
3
Devereux, Luke
2
Dinnie, Keith
2
Gupta, Suraksha
2
Kitchen, Philip J.
2
Navare, Jyoti
2
Ackfeldt, Anna-Lena
1
Chen, Cheng-Hao Steve
1
Czinkota, Michael R.
1
Foroudi, Mohammad Mahdi
1
Gambetti, Rossella C.
1
Glanfield, Keith
1
Han, Sung Ho
1
Japutra, Arnold
1
Jerez-Jerez, Maria J.
1
Karaosmanoǧlu, Elif
1
Lange, Thomas
1
Martin, Kelly D.
1
Shaalan, Ahmed
1
Skinner, Heather
1
Srivoravilai, Nopporn
1
Stark, David
1
Tourky, Marwa
1
Vella, Kevin James
1
Yu, Xiaoyu
1
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Published in...
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International studies of management and organization
3
Journal of marketing communications
3
Facets of corporate identity, communication, and reputation
2
Journal of business research : JBR
2
Journal of world business : JWB
2
The marketing review
2
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate communications : an international journal
1
European journal of marketing : EJM
1
Journal of general management
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
27
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1
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27
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1
Employee occupational identity
Jerez-Jerez, Maria J.
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 289-306)
.
2022
Persistent link: https://www.econbiz.de/10012609401
Saved in:
2
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
3
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
4
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
5
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
6
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
7
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
8
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
9
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
10
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
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