//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Corporate reputation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Balmer, John M.T."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Corporate reputation
Brand management
52
Markenführung
52
Brand architecture
48
Markenarchitektur
48
Corporate culture
43
Unternehmenskultur
43
Firmenimage
42
Marketing management
29
Marketingmanagement
29
Public relations
18
Öffentlichkeitsarbeit
18
Großbritannien
14
United Kingdom
14
Corporate heritage
10
Marketing
10
Monarchie
8
Monarchy
8
China
7
Corporate Social Responsibility
7
Corporate identity
7
Corporate social responsibility
7
Brand
6
Brand image
6
Corporate brand
6
Cultural heritage
6
Kulturgüter
6
Markenartikel
6
Markenimage
6
USA
6
United States
6
Stakeholder
5
Corporate Identity
4
Corporate brand identification
4
Corporate branding
4
Corporate marketing
4
Economics department
4
Markenpolitik
4
Schweden
4
Sweden
4
more ...
less ...
Online availability
All
Undetermined
14
Free
2
Type of publication
All
Article
33
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
Arbeitspapier
1
Aufsatzsammlung
1
Conference paper
1
Festschrift
1
Graue Literatur
1
Konferenzbeitrag
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
42
Author
All
Balmer, John M. T.
35
Balmer, John M.T.
7
Burghausen, Mario
5
Chen, Weifeng
4
Greyser, Stephen A.
4
Podnar, Klement
4
Urde, Mats
2
Wang, Wei-Yue
2
Abratt, Russell
1
Boukis, Achilleas
1
González del Valle Brena, Almudena
1
Gray, Edmund R.
1
Greser, Stephen A.
1
He, Xinming
1
Hudson, Bradford T.
1
Illia, Laura
1
Jenster, Per
1
Kaminakis, Kostas
1
Khanyapuss Punjaisri
1
Kitchen, Philip J.
1
Kleyn, Nicola
1
Lin, Zhibin
1
Mahmoud, Rudiana
1
Mukerjee, Avinandan
1
Olins, Wally
1
Papastathopoulos, Avraam
1
Sharifah Faridah Syed Alwi
1
Stoian, Maria-Cristina
1
Stuart, Helen
1
Thomson, Irene
1
Yen, Dorothy A.
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
7
Journal of business research : JBR
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Foundations of corporate heritage
2
Working paper series / Bradford University School of Management
2
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
European Journal of Marketing
1
Facets of corporate identity, communication, and reputation
1
International studies of management and organization
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge Interpretive Marketing Research
1
Routledge Interpretive Marketing Research Ser.
1
Routledge interpretive marketing research
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
4
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
5
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
6
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
7
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
8
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011656849
Saved in:
9
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
10
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->