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~subject:"Corporate reputation"
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Search: subject:"brand identification"
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Corporate reputation
Brand management
140
Markenführung
140
Consumer behaviour
134
Konsumentenverhalten
134
Brand image
120
Markenimage
120
Brand
79
Markenartikel
78
Beziehungsmarketing
73
Relationship marketing
73
Brand identification
48
brand identification
39
Consumer-brand identification
28
Social Web
25
Social web
25
Brand loyalty
23
Markentreue
21
Personality psychology
21
Persönlichkeitspsychologie
21
Viral marketing
18
Virales Marketing
18
Customer satisfaction
16
Kundenzufriedenheit
16
Internet marketing
15
Online-Marketing
15
Confidence
14
Emotion
14
Vertrauen
14
Firmenimage
11
Salespeople
11
Verkaufspersonal
11
brand loyalty
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Dienstleistungsqualität
9
Higher education institution
9
Hochschule
9
Service quality
9
Arbeitsverhalten
8
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1
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11
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English
11
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Balmer, John M.T.
3
Balmer, John M. T.
2
Ahn, Jiseon
1
Alvarado-Herrera, Alejandro
1
Azimi, Mohammad
1
Bartels, Jos
1
Boukis, Achilleas
1
Broersen, Chrissie
1
Chen, Weifeng
1
Currás-Pérez, Rafael
1
Evanschitzky, Heiner
1
Glanfield, Keith
1
Hendriks, Sarah
1
Kaminakis, Kostas
1
Khanyapuss Punjaisri
1
Ma, Liang
1
Mahmoud, Rudiana
1
Papastathopoulos, Avraam
1
Park, Jungkun
1
Podnar, Klement
1
Reinders, Machiel J.
1
Rudd, John M.
1
Sadeghvaziri, Faraz
1
Saunders, John A.
1
Shamim, Amjad
1
Vera, Jorge
1
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Journal of business research : JBR
3
The journal of brand management : an international journal
2
International journal of advertising : the review of marketing communications
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of hospitality management
1
International studies of management and organization
1
Journal of business economics : JBE
1
Journal of global marketing
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ECONIS (ZBW)
11
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1
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
2
How the interplay of consumer-
brand
identification
and crises influences the effectiveness of corporate response strategies
Ma, Liang
- In:
International journal of business communication : IJBC …
60
(
2023
)
1
,
pp. 84-104
Persistent link: https://www.econbiz.de/10014228974
Saved in:
3
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
4
Employer
brand
identification
: investigating the concept of employer
brand
identification
in the military context
Sadeghvaziri, Faraz
;
Azimi, Mohammad
- In:
Journal of business economics : JBE
92
(
2022
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012795223
Saved in:
5
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
6
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
7
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
8
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
9
Communicating the fair trade message : the roles of reputation and fit
Bartels, Jos
;
Reinders, Machiel J.
;
Broersen, Chrissie
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 523-547
Persistent link: https://www.econbiz.de/10012260232
Saved in:
10
Corporate identity at the stakeholder group level
Glanfield, Keith
;
Saunders, John A.
;
Evanschitzky, Heiner
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 135-158
Persistent link: https://www.econbiz.de/10011675700
Saved in:
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