Foroudi, Pantea; Hafeez, Khalid; Foroudi, Mohammad M. - In: Qualitative Market Research: An International Journal 20 (2017) 2, pp. 158-180
corporate logo and its dimension and internal stakeholders’ attitudes towards advertisement, familiarity and recognisability as … corporate logo, corporate image and reputation. However, in comparison for Persia these factors have less effect on customers …’ judgment and behaviour, towards the corporate logo, corporate image and reputation. The research findings suggest that the …