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~subject:"Corporate social responsibility"
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Search: subject:"green advertising"
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Corporate social responsibility
Advertising effects
62
Werbewirkung
62
Green marketing
59
Öko-Marketing
59
Advertising
57
Consumer behaviour
57
Konsumentenverhalten
57
Werbung
57
Environmental consciousness
45
Umweltbewusstsein
45
green advertising
39
Green advertising
35
Sustainable product
22
Öko-Produkt
22
Nachhaltige Entwicklung
21
Sustainable development
21
Environmental management
20
Umweltmanagement
20
Brand image
17
Markenimage
17
Brand management
14
Markenführung
14
Sustainability
12
Nachhaltigkeit
11
purchase intention
7
Corporate Social Responsibility
6
environmental concern
6
Eco-label
5
Green Advertising
5
Marketing management
5
Marketingmanagement
5
Umweltzeichen
5
green purchase intention
5
sustainability
5
Internet marketing
4
Online-Marketing
4
Tariff policy
4
Zollpolitik
4
green marketing
4
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English
6
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Amato, Christie H.
1
Amato, Louis
1
Bang Nguyen Viet
1
Bodkin, Charles D.
1
De Chiara, Alessandra
1
Du, Shuili
1
Eom, Hyo Jin
1
Janssen, Catherine
1
Lai, Kee-hung
1
Lim, Dong Jae
1
Lu, Chin-shan
1
Shang, Kuo Chung
1
Swaen, Valérie
1
Thanh Tran, Cong
1
Wong, Christina W. Y.
1
Youn, Nara
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
Cogent business & management
1
Corporate communications : an international journal
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
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ECONIS (ZBW)
6
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1
Sustaining organizational customers’ consumption through corporate social responsibility and
green
advertising
receptivity : the mediating role of green trust
Bang Nguyen Viet
;
Thanh Tran, Cong
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-18
The study investigated the effect of corporate social responsibility (CSR) and
green
advertising
receptivity (GAR) on …
Persistent link: https://www.econbiz.de/10014534547
Saved in:
2
Is a specific claim always better? : the double-edged effects of claim specificity in
green
advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
3
Green
advertising
for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
4
Eco-labeled products : trends or tools for sustainability strategies?
De Chiara, Alessandra
- In:
Journal of business ethics : JOBE
137
(
2016
)
1
,
pp. 161-172
Persistent link: https://www.econbiz.de/10011538412
Saved in:
5
The influence of
green
advertising
during a corporate disaster
Bodkin, Charles D.
;
Amato, Louis
;
Amato, Christie H.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 256-275
Persistent link: https://www.econbiz.de/10011401363
Saved in:
6
Uncovering the value of
green
advertising
for environmental management practices
Wong, Christina W. Y.
;
Lai, Kee-hung
;
Shang, Kuo Chung
; …
- In:
Business strategy and the environment
23
(
2014
)
2
,
pp. 117-130
Persistent link: https://www.econbiz.de/10010258223
Saved in:
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