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~subject:"Cultural identity"
~subject:"Globalisierung"
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Search: subject:"International marketing"
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Cultural identity
Globalisierung
Internationales Marketing
5,671
International marketing
5,111
Multinationales Unternehmen
781
Marketingmanagement
755
Marketing management
724
Transnational corporation
723
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239
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Mooij, Marieke K. de
12
Laroche, Michel
10
Manrai, Ajay K.
9
Steenkamp, Jan-Benedict E. M.
7
Cleveland, Mark
6
Douglas, Susan P.
6
Hill, Charles W. L.
6
Swoboda, Bernhard
6
Teng, Lefa
6
Torelli, Carlos J.
6
Yip, George S.
6
Coulter, Robin A.
5
Dekimpe, Marnik G.
5
Krafft, Manfred
5
Mueller, Barbara
5
Rajagopal
5
Riefler, Petra
5
Strizhakova, Yuliya
5
Taylor, Charles Raymond
5
Zentes, Joachim
5
Ahlert, Dieter
4
Bartikowski, Boris
4
Batra, Rajeev
4
Cedrola, Elena
4
Craig, C. S.
4
Hennessey, H. David
4
Hewett, Kelly
4
Keh, Hean Tat
4
Kowalik, Izabela
4
Kraus, Sascha
4
Mohammad Falahat
4
Samli, A. Coskun
4
Solberg, Carl Arthur
4
Usunier, Jean-Claude
4
Belk, Russell W.
3
Bouncken, Ricarda B.
3
Diamantopoulos, Adamantios
3
Feinberg, Fred M.
3
Gielens, Katrijn
3
Grinstein, Amir
3
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2
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1
Edward Elgar Publishing
1
Global Marketing Conference <2012, Seoul>
1
Helmut-Schmidt-Universität
1
Internationale Vereinigung der Textilindustrie
1
Solving International <Paris>
1
Springer International Publishing
1
Università degli Studi di Venezia / Ufficio Relazioni Internazionali e Attività Culturali
1
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International marketing review
32
Journal of global marketing
28
Journal of international marketing
27
Journal of business research : JBR
26
SpringerLink / Bücher
13
Journal of international consumer marketing
12
Handbook of research on international advertising
8
Journal of international entrepreneurship
6
Asia Pacific journal of marketing and logistics
5
Effects of globalization on the firm
5
European journal of marketing : EJM
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Best practices in international marketing
4
Cross-cultural and critical perspectives on brands
4
European journal of international management : EJIM
4
Europäische Hochschulschriften / 5
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International business review : the official journal of the European International Business Academy
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of export marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing ; Vol. 1
4
International marketing ; Vol. 2
4
Management international review : mir ; journal of international business
4
Marketing in the new global order : challenges and opportunities
4
The global market : developing a strategy to manage across borders
4
The journal of brand management : an international journal
4
The journal of services marketing
4
Administrative Sciences : open access journal
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
Handbook on cross-cultural marketing
3
International business and economics research journal
3
International journal of emerging markets
3
International journal of management and economics
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
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ECONIS (ZBW)
752
USB Cologne (EcoSocSci)
2
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754
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101
Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
102
Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
Saved in:
103
Choices and consequences : recommendations for an improved understanding of cultural distance in
international
marketing
research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
104
The global market portfolio
Gadzinski, Gregory
;
Schuller, Markus
;
Vacchino, Andrea
- In:
The journal of portfolio management : JPM
47
(
2021
)
8
,
pp. 151-163
Persistent link: https://www.econbiz.de/10012613450
Saved in:
105
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
106
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
107
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
108
Entrepreneurial, market, learning and networking orientations as determinants of business capability and international performance : the contingent role of government support
Mohammad Falahat
;
Lee, Yan Yin
;
Soto-Acosta, Pedro
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
4
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10012703300
Saved in:
109
Global brand and global consumers
Mirza Mohammad Didarul Alam
;
Ataul Karim Patwary
- In:
Cross-border e-commerce marketing and management
,
(pp. 148-171)
.
2021
Persistent link: https://www.econbiz.de/10012312386
Saved in:
110
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
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