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~subject:"Customer integration"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kundengewinnung"
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Customer integration
Kundengewinnung
85
Customer acquisition
84
Beziehungsmarketing
44
Relationship marketing
44
USA
13
United States
13
Consumer behaviour
12
Customer value
12
Konsumentenverhalten
12
Kundenwert
12
Customer satisfaction
9
Deutschland
9
Germany
9
Kundenzufriedenheit
9
Marketing management
8
Marketingmanagement
8
Online-Marketing
7
customer acquisition
7
E-commerce
6
Electronic Commerce
6
Internet marketing
6
Takeover
6
Theorie
6
Theory
6
Übernahme
6
Customer retention
5
Dienstleistungsqualität
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Salespeople
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Service quality
5
Verkaufspersonal
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Bank marketing
4
Bankmarketing
4
Kundenintegration
4
Marketing theory
4
Marketingtheorie
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Online retailing
4
Online-Handel
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Selling
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Social Web
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Aufsatz in Zeitschrift
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Harman, David M.
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Joshi, Amit M.
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Li, Zhuyuan
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Na, Sanggyun
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Ott, John
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Journal of retailing and consumer services
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Journal of advertising
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Strategy & leadership : a publication of Strategic Leadership Forum
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ECONIS (ZBW)
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1
How customer engagement in the live-streaming affects purchase intention and customer acquisition, e-tailer's perspective
Zheng, Run
;
Li, Zhuyuan
;
Na, Sanggyun
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366293
Saved in:
2
Your receipt is in the bag : service and temporal effects as factors of customer engagement formation during acquisition
Harman, David M.
;
Porter, Michael C.
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648866
Saved in:
3
The impact of user-generated content and traditional media on customer acquisition and retention
You, Ya
;
Joshi, Amit M.
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 213-233
Persistent link: https://www.econbiz.de/10012260459
Saved in:
4
Winning new customers using loyalty-based segmentation
Markey, Rob
;
Ott, John
;
Toit, Gerard du
- In:
Strategy & leadership : a publication of Strategic …
35
(
2007
)
3
,
pp. 32-37
Persistent link: https://www.econbiz.de/10003497150
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