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~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Search: "Customer relationship management"
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Customer satisfaction
Dienstleistungsqualität
Kundenzufriedenheit
Markenführung
Beziehungsmarketing
463
Relationship marketing
463
Deutschland
147
Germany
147
Theorie
72
Theory
72
Kundenmanagement
58
Marketingmanagement
43
Lieferantenmanagement
40
Marketing management
40
Supplier relationship management
40
Marketing
33
Social Web
31
Social web
31
Innovationsmanagement
28
USA
28
United States
28
Innovation management
27
Unternehmen
25
Strategisches Management
24
Beziehungsmanagement
23
Service quality
23
Consumer behaviour
22
Konsumentenverhalten
22
Kundenorientierung
22
Prozessmanagement
21
Strategic management
21
Business process management
20
Erfolgsfaktor
20
Kundenbindung
20
Kundenwert
20
Success factor
20
Brand management
19
Qualitätsmanagement
19
Customer value
18
Quality management
18
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Online availability
All
Undetermined
2
Type of publication
All
Article
44
Book / Working Paper
18
Type of publication (narrower categories)
All
Fallstudie
Übersichtsarbeit
Article in journal
6,718
Aufsatz in Zeitschrift
6,718
Aufsatz im Buch
503
Book section
503
Hochschulschrift
253
Thesis
206
Graue Literatur
168
Non-commercial literature
168
Working Paper
102
Arbeitspapier
101
Collection of articles of several authors
78
Sammelwerk
78
Aufsatzsammlung
62
Conference paper
62
Konferenzbeitrag
62
Case study
59
Guidebook
32
Ratgeber
32
Bibliografie enthalten
25
Bibliography included
25
Reprint
16
Lehrbuch
15
Textbook
15
research-article
12
Handbook
10
Handbuch
10
Konferenzschrift
10
Collection of articles written by one author
7
Sammlung
7
Conference proceedings
5
Fallstudiensammlung
3
Systematic review
3
Accompanied by computer file
2
Bibliografie
2
Elektronischer Datenträger
2
Elektronischer Datenträger als Beilage
2
Festschrift
2
Forschungsbericht
2
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English
37
German
25
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All
Bruhn, Manfred
3
Homburg, Christian
3
Smith, Alan D.
2
Töpfer, Armin
2
Achimba, Clement
1
Ahlert, Martin
1
Ahujy, Vandana
1
Ajami, Riad A.
1
Al-Hakmani, Ali
1
Altinay, Levent
1
Amos, Amembah A. Lamu
1
Armbrecht, Wolfgang
1
Baron, Steve
1
Beckett, Nigel P.
1
Bock, Andreas H.
1
Braekler, Michael
1
Bremecker, Michael
1
Bungay Stanier, Michael
1
Calloway, Joe
1
Canniford, Robin
1
Caruana, Albert
1
Castañeda, José Alberto
1
Chahal, Hardeep
1
Chen, Li-fei
1
Chuancharoen, Supakij
1
Crepaz, Marc-Philipp
1
Crostack, Horst-Artur
1
Cudney, Elizabeth A.
1
Dagger, Tracey S.
1
Das, Gurcharan
1
Eckert, Hans
1
Evers, Jan
1
Fathian, Mohammad
1
Fries, Andreas
1
Fuchs, Oliver A.
1
Gargeya, Vidyaranya B.
1
Georgi, Dominik
1
Goddard, G. Jason
1
Gretzschel, Dirk
1
Guercini, Simone
1
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Published in...
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
International journal of services and operations management
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Management research review
2
The journal of brand management : an international journal
2
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Best practice der Markenführung
1
Cases on ...
1
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
1
Corporate brand and corporate reputation
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Diversity in European marketing : text and cases
1
E-retailing challenges and opportunities in the global marketplace
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European journal of marketing : EJM
1
Financial institutions and development
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
1
Harvard business review on emerging markets
1
International journal of electronic customer relationship management : IJECRM
1
International journal of management & enterprise development : IJMED
1
International journal of quality and service sciences
1
Journal of business and psychology
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Management information systems : mis quarterly
1
Managing service quality : MSQ ; an international journal
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Marktorientierte Unternehmensführung
1
Meffert Marketing Edition
1
Modern banking : applied theory and practice
1
Profession : Wissenschaftsedition im Rainer Hampp Verlag
1
Quality management journal : QMJ
1
Schriften des Institut für Finanzdienstleistungen e.V.
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
1
Strategic change : SC ; briefings in entrepreneurial finance
1
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ECONIS (ZBW)
62
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1
Customer
relationship
management
: a global perspective
Raab, Gerhard
;
Ajami, Riad A.
;
Gargeya, Vidyaranya B.
; …
-
2008
Persistent link: https://www.econbiz.de/10003582985
Saved in:
2
Enhancing customer experience in the service industry : a global perspective
Altinay, Levent
(
ed.
);
Poudel, Surya
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011419571
Saved in:
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2016
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011381718
Saved in:
4
Competing through logistics management : studies on e-retailing in China
Lu, Yaqiong
;
Liu, Zheng
;
Ma, Lei
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 256-275)
.
2016
Persistent link: https://www.econbiz.de/10011506301
Saved in:
5
Innovation in banking industry : achieving customer satisfaction
Achimba, Clement
;
Ongonga, Jared Opiyo
;
Nyarondia, …
- In:
Modern banking : applied theory and practice
,
(pp. 223-245)
.
2016
Persistent link: https://www.econbiz.de/10011517680
Saved in:
6
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
7
Customer
Relationship
Management
der BMW Group : Backbone des integrierten Marketing
Armbrecht, Wolfgang
;
Braekler, Michael
;
Wortmann, Ulrike
- In:
Best practice der Markenführung
,
(pp. 303-332)
.
2009
Persistent link: https://www.econbiz.de/10003770998
Saved in:
8
A novel framework for customer-driven service strategies : a case study of a restaurant chain
Chen, Li-fei
- In:
Tourism management : research, policies, practice
41
(
2014
),
pp. 119-128
Persistent link: https://www.econbiz.de/10010239937
Saved in:
9
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
10
Cases on consumer-centric marketing management
Jham, Vimi
(
contributor
);
Puri, Sandeep
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10009782412
Saved in:
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