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~subject:"Customer satisfaction"
~subject:"Employment relations"
~subject:"Germany"
~type_genre:"Case study"
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Search: subject_exact:"Low-price strategy"
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1
Malaysian Airlines versus AirAsia : customer satisfaction, service quality and service branding
Adapa, Sujana
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 67-75)
.
2017
Persistent link: https://www.econbiz.de/10011537865
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2
Quality competition and entry deterrence : when to launch a second brand
Müller, Stephan
;
Goetz, Georg
- In:
Managerial and decision economics : MDE ; the …
38
(
2017
)
8
,
pp. 1201-1215
Persistent link: https://www.econbiz.de/10011820183
Saved in:
3
Unternehmenskultur und Veränderungsprozesse : Aufstieg und Fall eines deutschen Einzelhandelskonzerns
Hoffmann, Tanja
-
2016
Persistent link: https://www.econbiz.de/10011417564
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4
Spatially dispersed employee recovery : an airline case study
Hvass, Kristian A.
;
Torfadóttir, Embla
- In:
Journal of air transport management
34
(
2014
),
pp. 65-69
Persistent link: https://www.econbiz.de/10010244601
Saved in:
5
What drives passenger loyalty to traditional and low-cost airlines? : a formative partial least squares approach
Mikulić, Josip
;
Prebežac, Darko
- In:
Journal of air transport management
17
(
2011
)
4
,
pp. 237-240
Persistent link: https://www.econbiz.de/10009408986
Saved in:
6
Etap Hotel : Pionier in der Budget-Hotellerie
Stratmann, Melanie
;
Kirsch, Michael
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 129-145)
.
2010
Persistent link: https://www.econbiz.de/10009011565
Saved in:
7
High- and low-road strategies for competing on costs and their implications for employment relations: international studies in the airline industry
Gittell, Jody Hoffer
;
Bamber, Greg
- In:
The international journal of human resource management
21
(
2010
)
1/3
,
pp. 165-179
Persistent link: https://www.econbiz.de/10003971859
Saved in:
8
The lowest of low-cost carriers: the case of AirAsia
Poon, Teresa Shuk-ching
;
Waring, Peter
- In:
The international journal of human resource management
21
(
2010
)
1/3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10003971864
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