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~subject:"Customer value"
~subject:"Dienstleistungsqualität"
~subject:"Event-Marketing"
~subject:"Markenartikel"
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Search: subject:"experience"
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| 4 applied filters
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Customer value
Dienstleistungsqualität
Event-Marketing
Markenartikel
Relationship marketing
25,118
Beziehungsmarketing
25,116
Consumer behaviour
9,950
Konsumentenverhalten
9,918
Customer satisfaction
5,669
Kundenzufriedenheit
5,652
Service quality
4,171
Brand management
2,871
Markenführung
2,867
Deutschland
2,570
Theorie
2,555
Theory
2,547
Germany
2,539
Social Web
2,203
Social web
2,203
Lieferantenmanagement
2,170
Supplier relationship management
2,169
Brand image
2,093
Markenimage
2,093
Marketingmanagement
1,957
Marketing management
1,936
Electronic Commerce
1,758
Online-Marketing
1,718
E-commerce
1,709
Internet marketing
1,700
Customer integration
1,496
Kundenintegration
1,496
Kundenwert
1,486
Einzelhandel
1,447
Retail trade
1,433
Vertrauen
1,428
Confidence
1,425
Brand
1,390
Online retailing
1,356
Online-Handel
1,356
Event marketing
1,282
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All
Undetermined
3,481
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1,096
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Article
6,486
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1,447
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3
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Article in journal
5,723
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5,723
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749
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749
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281
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231
Graue Literatur
209
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209
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130
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129
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128
Sammelwerk
128
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121
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121
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84
Conference paper
43
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43
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36
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36
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32
Lehrbuch
31
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29
Ratgeber
27
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26
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17
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17
Handbuch
17
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17
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7
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7
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5
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5
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5
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4
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4
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English
6,902
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1,027
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9
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4
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2
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1
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1
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Author
All
Bruhn, Manfred
38
Zanger, Cornelia
34
Kumar, V.
32
Drengner, Jan
28
Han, Heesup
26
Prentice, Catherine
22
Bauer, Hans H.
20
Klaus, Philipp
19
Mattila, Anna S.
19
Gil Saura, Irene
18
McColl-Kennedy, Janet R.
18
Nufer, Gerd
18
Hollebeek, Linda D.
17
Khan, Imran
17
Loureiro, Sandra Maria Correia
17
Gustafsson, Anders
15
Hadwich, Karsten
15
Rahman, Zillur
15
Wong, IpKin Anthony
15
Georgi, Dominik
14
Hammerschmidt, Maik
14
Johnson, Lester W.
14
Luppold, Stefan
14
Madhani, Pankaj M.
14
Fetscherin, Marc
13
Heinonen, Kristina
13
Huber, Frank
13
Hyun, Sunghyup Sean
13
Jahn, Steffen
13
Japutra, Arnold
13
Sreejesh, S.
13
Verhoef, Peter C.
13
Balaji, M. S.
12
Eggert, Andreas
12
Gong, Taeshik
12
Gursoy, Dogan
12
Qu, Hailin
12
Quach, Sara
12
Schmitt, Bernd
12
Usman, Osly
12
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Institution
All
Springer Fachmedien Wiesbaden
15
Books on Demand GmbH <Norderstedt>
4
Fachhochschule Reutlingen / European School of Business
3
Edward Elgar Publishing
2
European Health Care Conference <2, 2011, Hamburg>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre
2
Uni-Taschenbücher GmbH
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
ATOUT France <Paris>
1
Ab in die Mitte! Die City-Offensive Sachsen <Projekt>
1
Banking-Forum Liechtenstein <2, 2003, Vaduz>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
BusinessVillage GmbH
1
Christel DeHaan Tourism and Travel Research Institute <Nottingham>
1
Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan>
1
Deutsches Institut für Normung
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dresdner Tourismus-Symposium <3, 1997, Dresden>
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Duncker & Humblot
1
Dänemark / Erhvervs- og Byggestyrelsen
1
Ekonomski Institut Zagreb
1
Eventforum Mannheim <2., 2014, Mannheim>
1
Forschungsinstitut für Tourismus <Dresden>
1
Freizeit-Forschungsinstitut <Hamburg>
1
Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät
1
Gesellschaft zur Erforschung des Markenwesens
1
Gesundheitsstadt Berlin e.V.
1
Great Britain / Customs Establishment
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
Helmut-Schmidt-Universität
1
Institut des Deutschen Textileinzelhandels <Köln>
1
International Conference on Services Management <North Cyprus)>
1
Internationales Design Zentrum Berlin
1
Journée de recherche en marketing horloger <7., 2012, Neuenburg, Schweiz>
1
Journée internationale du marketing horloger <16., 2012, La Chaux-de-Fonds>
1
Katholische Akademie der Erzdiözese Freiburg
1
Leuphana Universität Lüneburg
1
Liechtensteinischer Bankenverband
1
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Published in...
All
Journal of retailing and consumer services
285
Journal of business research : JBR
245
International journal of hospitality management
170
The journal of services marketing
113
The service industries journal
92
Journal of hospitality marketing & management
89
International journal of contemporary hospitality management
87
The journal of brand management : an international journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
82
The journal of product & brand management
81
Journal of travel and tourism marketing
78
Tourism management : research, policies, practice
73
SpringerLink / Bücher
65
Journal of service research : JSR
62
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
59
Journal of service management
58
Journal of strategic marketing
58
Services marketing quarterly
58
Cogent business & management
55
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
53
Service business
49
Marketing intelligence & planning
48
Asia Pacific journal of marketing and logistics
45
Journal of the Academy of Marketing Science
43
The TQM journal : the international review of organizational improvement
39
Journal of marketing
38
Psychology & marketing
38
European journal of marketing : EJM
36
Journal of service research
36
The international journal of bank marketing : IJBM
32
International journal of event and festival management
31
Gabler Edition Wissenschaft
29
International journal of quality and service sciences
29
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
29
The journal of business & industrial marketing
28
European journal of marketing
26
International journal of services and operations management
26
Journal of air transport management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Managing service quality : MSQ ; an international journal
26
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Source
All
ECONIS (ZBW)
7,929
Other ZBW resources
3
RePEc
2
EconStor
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
7,936
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Eliminating customer
experience
pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
2
Augmented reality is the new digital banking : AR brand
experience
impact on brand loyalty
Butt, Asad Hassan
;
Ahmad, Hassan
;
Muzaffar, Asif
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 156-182
Persistent link: https://www.econbiz.de/10014521053
Saved in:
3
Ordinary customer
experience
: conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
4
Authentic omnichannel : providing consumers with a seamless brand
experience
through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
5
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
6
B&B customer
experience
and satisfaction : evidence from online customer reviews
Jia, Mengke
;
Kim, Hak-Seon
;
Tao, Shuting
- In:
Service science
16
(
2024
)
1
,
pp. 42-54
Persistent link: https://www.econbiz.de/10014564178
Saved in:
7
Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.
;
Kinnunen, Maarit
;
Moss, Jonathan
;
Li, Yanning
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014582246
Saved in:
8
The mediating role of perceived brand authenticity between brand
experience
and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
9
Emotional arousal in customer
experience
: a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
10
Dynamic customer value cocreation in healthcare
Danaher, Tracey S.
;
Danaher, Peter J.
;
Sweeney, Jillian C.
- In:
Journal of service research
27
(
2024
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10014580413
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